Contently - Strategy
DECEMBER 12, 2018
The brand had a slick new site, detailed persona work, and a strong SEO gameplan. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Creativity strikes back. Starting in 2013, brands started hiring journalists to work on their content programs.
Communications Conversations
DECEMBER 8, 2022
I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). That’s a pretty incredible ride. Holly Spaeth.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ishmael's Corner
MARCH 22, 2015
There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. By striving to create original artwork for over 50 percent of the posts, we’ve come a long way on the visual storytelling front (aided by hiring a powerhouse creative director, Chauncey Hill).
Cision
JUNE 29, 2015
Social media has become so powerful in the media space that some companies like Buzzfeed almost entirely rely on social media as opposed to companies like SEO for the distribution of their articles. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.
Bianchi Biz Blog
SEPTEMBER 26, 2022
In 2013 a friend suggested we start an automotive site for women and I declined; I didn’t see the automotive market as very friendly toward women. As an entrepreneur you never really leave work at the end of the day, but we live in a very creative and inspiring time, so work tends to be a passion for me, too.
ZudePR
JANUARY 21, 2016
You want to learn more about digital marketing and SEO. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. You want to learn.
Beyond PR
NOVEMBER 1, 2016
During the creative process for multimedia news releases and other branded webpages, it’s sometimes helpful to draft a static mock-up of the page, in case you want to see whether your colors, fonts and certain page elements will complement one another. It is algorithm friendly, and in turn helps to improve SEO.
Expert insights. Personalized for you.
101 
Let's personalize your content