Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Creativity strikes back. Starting in 2013, brands started hiring journalists to work on their content programs.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Bianchi Biz Blog

SEPTEMBER 26, 2022

In 2013 a friend suggested we start an automotive site for women and I declined; I didn’t see the automotive market as very friendly toward women. As an entrepreneur you never really leave work at the end of the day, but we live in a very creative and inspiring time, so work tends to be a passion for me, too.

Meeting 74

Meeting Automotive Media Journalism 74

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. How can this be? It’s all those posts that came before 2015. And Happy New Year!

Blogging 64

Blogging Analytics Google Writing 64

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. How can this be? It’s all those posts that came before 2015. And Happy New Year!

Blogging 40

Blogging Analytics Google Writing 40

PR 20/20

FEBRUARY 6, 2020

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. Both Christopher and John know their stuff, covering current news on social networks and AI, offering SEO and search insights, as well as best practices for email marketing and copywriting.

Marketing 74

Marketing Conference Content Marketing Agency 74

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. Enlightened Self-Interest: The Pitch Email. Displaced Yank Doug is co-founder and creative director of Velocity Partners. I think so. Ask The Experts. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81