2012 Employee Marketing Measurement 
Reputation Us
FEBRUARY 19, 2024
Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Later series will explore 2) risk evaluation; 3) influencers and marketing; 4) customer loyalty; and 5) staff retention.
Flack's Revenge
DECEMBER 11, 2018
Are the social media waters still safe for marketing? I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). This is because social media is a channel and just one of many in the marketing mix. Thanks for participating, Frank!
Sword and the Script
MAY 11, 2019
PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. a) Results may vary.
PRSay
OCTOBER 25, 2017
To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Market research is vital to understanding how target audiences consume info,” said Haworth. pictured above ), during an Oct. Prepare in advance. During the Oct.
Doctor Spin
APRIL 17, 2023
He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. 2012, May 17). Ritz-Carlton.
The Proactive Report
JANUARY 5, 2015
Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. To a large degree it’s a measure of trust. 73% of consumers say positive customer reviews make them trust a business more (up from 58% in 2012). I totally agree.
Stephen Waddington
JANUARY 15, 2020
Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market.
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