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Voice moves from awareness to application

Stephen Waddington

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

Hotels 138
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Sipping Success: A Sit-down with Vineyard Owner Rachel Martin

PR for Anyone

Connecting with locals enriched Rachel’s experience and helped her navigate life in Bordeaux. Rachel was the sole author of the petition, and her efforts resulted in the establishment of Middleburg, Virginia, as an AVA in 2012, further solidifying the region’s importance in the wine world. Rachel studied wine for two years.

Study 130
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5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

Consumers are spending more and more each year on Halloween, with an increase from $8.4 In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. billion to $9.1

Film 131
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Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. Best days to pitch. And that was in just the first few weeks!

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. Referenced in this post: 2012. 4309: 84-85.

Crisis 120
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Changes in journalism impacting PR

Prakkypedia

The report stated: “The committee was particularly struck by the number of journalist jobs that have been lost in the last few years, which some evidence suggested was approximately 3000–3200 positions between 2012 and late-2017. Most PR practitioners I know are avid consumers of the news; they read widely and they support the news media.

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Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. Best days to pitch. And that was in just the first few weeks!