Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign
Waxing UnLyrical
MARCH 26, 2012
One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. What’s measurable? The project. Or, of course, any combination of the above. Here is where it wasn’t easy to begin with.
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