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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

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The Best Execution for your Link Building Campaigns

Buzzstream

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. The attributes of blog posts.

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How to Create a Unique Value Proposition [Infographic]

Inbound PR

I began blogging in 2012 while I was still a student with a couple of important goals in mind: learn how to write better as I wanted to pursue a career in PR but was studying International Business, and share all the knowledge I was gathering with the world so that I can help others and by doing so, build an audience.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Zendesk’s “This is Zendesk” corporate video from 2012 still holds up, because it shows a playful, subtle humor, conveying an egalitarian, socially responsible, and fun environment. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. A personalized way to attract talent.

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Media Relations Trends at #PRSAICON

Bad Pitch Blog

As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. 2012 Bad Pitch Blog content marketing data earned media relations owned paid prsa prsaicon search analytics social media tips trends' Changes across content, skills and tech are confusing PR. But it sure beats extinction.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

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SMART News Content

The Proactive Report

They dig through LinkedIn and blogs for experts and sources. That’s up from 49% in 2012.of Infographics are liked and shared on social media 3X more than other any other type of content. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories.

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