Remove 2012 Remove Blogging Remove Customer Service Remove Infographics
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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Zendesk’s “This is Zendesk” corporate video from 2012 still holds up, because it shows a playful, subtle humor, conveying an egalitarian, socially responsible, and fun environment. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

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Change Agent Spotlight: Marketer Proves Inbound Marketing Success in Manufacturing

PR 20/20

So, I partnered with PR 20/20 in 2012 to create a ground-up program with a new website and new marketing strategy with HubSpot. Then, we secured a big win: Someone in Africa saw an article that we posted on our blog, contacted our sales person for that region, and mentioned the blog.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

As far as I know, Swift could have a stadium full of publicists and social media specialists frantically tweeting, Tumblring, Instagramming, YouTubing, Facebooking and blogging on her behalf. January 30, 2012. My favorite Swiftie partnership was an alliance during the 2012 marketing campaign for "Red."

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Meet PR’s New Best Friend: Data

PRSay

If they visualized the data in a chart or infographic. During her ten years with the company, she has pioneered influencer marketing, employee advocacy, lead generation and customer service programs through both traditional and social media. What would be even better? Conclusion.

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