The Hoffman Agency

DECEMBER 5, 2022

I secured a grad scheme placement with a technology-focused comms agency and thought I’d try it for a year … then stayed for seven. In 2021, I moved to The Hoffman Agency. Thankfully, The Hoffman Agency thought the same, and somehow, I managed to secure an interview with them. Constance Falourd, Account Director, France.

B2B 36

B2B Tourism Creativity Technology 36

Shift Communications

JANUARY 27, 2015

He started PR 20/20, an inbound marketing agency, in 2005. In 2012, he penned the book, “Marketing Agency Blueprint” which was followed up by “Marketing Performance Blueprint” in 2014. We have to move past storytelling. Who is Paul Roetzer? You can find him on Twitter at @PaulRoetzer and on the PR 20/20 website.

Marketing 60

Marketing Healthcare Technology Storytelling 60

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting.

Interviews 50

Interviews Marketing Financial Insurance 50

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down. What’s next?

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

The Hoffman Agency

MAY 1, 2017

We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. Beyond looking at the numbers like top-line revenue and year-to-year growth, they also take a qualitative dive into each agency. Does the agency’s work stand out as extraordinary? Our staff works damn hard.

Industry 28

Industry Storytelling Agency SEO 28

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. Topically, this event covers a lot of ground. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Ishmael's Corner

APRIL 28, 2015

In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”. The best non-fiction storytelling on the planet comes from journalists. Can you imagine?

Journalism 60

Journalism Storytelling Exercises Fashion 60

The Hoffman Agency

NOVEMBER 14, 2019

All of the books included are page-turners in their own right, due in no small part to each author’s ability to incorporate and rely upon the universal storytelling elements. If Greek mythology is your jam, Circe is the collision of ancient storytelling and modern twists. American Fire , by Monica Hesse. Circe , by Madeline Miller.

Storytelling 28

Storytelling Education Television Government 28

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Eden cheated just a little since this book is actually a memoir published in 2012 (that’s OK, Eden, we’re just looking for a good read). which is what all fiction books do, right? 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. I’d had a growing fascination with artificial intelligence since IBM Watson won on Jeopardy! What Is Artificial Intelligence? And, then, of course, there’s Amazon.

Marketing 53

Marketing Software eBook Technology 53

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. 7: The Compound Effect , by Darren Hardy (2012) £9.99. 10: Ready Player One by Ernest Cline (2012) £6.29. Shaved down to their core, To Kill a Mockingbird, Gone with the Wind, and Romeo and Juliet sound pretty damn boring.

Writing 84

Writing Google Meeting Airlines 84