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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. They write: “Facebook’s IPO is a flop.”

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8 Ways to Make Your Press Release More Effective

Cision

In a 2012 study of medical research press releases, 25 percent were determined to be embellished. In 2016, communication has many more moving parts. In 2016, communication has many more moving parts. What I want to do in this post is focus on how people are using press releases most effectively in 2016. Brutal Honesty.

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The evolution of mainstream media and the need for every company to become a media company

Presspage

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. In 2016, Heliograf created more than 500 articles in the same time frame. Brand journalism is the key to a killer digital newsroom.

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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. How long have you been in journalism and how did you get started? In 2021, at the Women in Trucking annual conference as managing editor of HDT.

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Press Releases aren’t Dead but Maybe Press Release Distribution Is

Sword and the Script

Similarly, I read the Wall Street Journal, and there are plenty of people that do not. That all came crashing down in 2012 and you should read this piece , by Danny Sullivan , the former editor-in-chief of Search Engine Land, if you want to understand why. [Buried on WCAX]. What one person views as “news” will be trash to another.

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2010s: The decade defined by impact

Karen Freberg

Adobe (2016-Present). ” 2) got rejected from three journals for the same reason and 3) got immediately published in PRR, one of our main journals. In fact, I traveled internationally each year except 2011 (graduated from Tennessee w/ my PhD) and 2016. This was part of the Plank Fellowship for educators.

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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. In 2012, Richard was sentenced as part of his own plea agreement for violating the FCPA and served over fourteen months at a federal prison.