6 Best Practices for Identifying and Reacting to a PR Crisis
Cision
MARCH 1, 2016
In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. They write: “Facebook’s IPO is a flop.”
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