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The evolution of mainstream media and the need for every company to become a media company

Presspage

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. In 2016, Heliograf created more than 500 articles in the same time frame. How does a digital newsroom differ from content marketing?

Company 111
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Press Releases aren’t Dead but Maybe Press Release Distribution Is

Sword and the Script

Similarly, I read the Wall Street Journal, and there are plenty of people that do not. They grew in marketing prominence with the advent of the web and the online news release. For example, in 2010 or so, a decent press release could create an impressive digital footprint, search engine visibility and drive substantive referral traffic.

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How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

This posts was the first step in my journey to blog more in 2016. In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). When Your Strategy Changes. How is this relevant?

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How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

This posts was the first step in my journey to blog more in 2016. In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). When Your Strategy Changes. How is this relevant?

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. 6a) June 6, 2016: DOJ Rules on PR Newswire.

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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. Paul Business Journal). I had a non-compete clause so I couldn’t work in this market in TV.

Media 112
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The Top 50 Social Media Influencers on Twitter

Cision

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO at TopRank Online Marketing. Facebook curates which content you see.