Remove 2010 Remove Media Remove Print Remove Technology
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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

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Reputation on social media – Comms must own it or lose it

NewsWhip

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . Others are not adapting and don’t feel they need to do so.

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Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! Godin wrote this in 2010 , but it may be even more true today. What is information overload?

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The evolution of mainstream media and the need for every company to become a media company

Presspage

How has the media landscape changed? In this digital age, many, many brands are still using press releases to connect their stories to media outlets. By 2010, three decades later, there were four PR professionals for every journalist in the U.S. What are some trends you’re seeing evolve over time? The world has changed.”

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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million.

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. It’s worth noting Pinterest also has a foundational track record with social media advertisers. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search.

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