5 Reasons Not To Cut PR In A Recession
ImPRessions - Crenshaw Communications
SEPTEMBER 6, 2022
In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery.
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