Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. It’s not a bad take.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then.

Resources 76

Resources Creativity Publicity Local 76

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified says some customers use this for internal communications too. Notified was founded by Kristopher Stenkula and Marcus Norrving in Sweden in 2010.

Software 113

Software Tools Publicity System 113

Communications Conversations

DECEMBER 4, 2020

And influencers were starting to work more closely and frequently with brands in the market. Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. People were spending more time there than on corporate blogs. Corporate blogging was on the way out, it seemed. It started to come back.

Corporate 139

Corporate Blogging Banking Measurement 139

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe. Create a crisis plan and test it.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. What are the goals of my internal stakeholders?

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. By 2010, more than half of all Fortune 500 companies reported on their CSR activities. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Tracking sentiment around a brand and its competitors might be important for a product manager. CARMA said: Nay!

Measurement 80

Measurement Publicity Analysis Tools 80

PR Conversations

OCTOBER 9, 2015

As a result, crisis communication becomes international” That’s what interested me, because although such major disasters are relatively rare, it is now possible for a single social media update (Tweet, photograph or video) to cause a global crisis for any organisation.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Sword and the Script

FEBRUARY 4, 2020

In other words, if music videos drive conversations about cars, then perhaps placing your vehicle brand in a music video would foster purchase consideration. Burrelles has been working to modernize both its brand and technology. That revelation could drive modifications to a marketing strategy for an automaker.

Software 101

Software Analysis Data Tools 101

Masters in Communications

FEBRUARY 12, 2022

She subsequently developed her own fashion brand and became a successful businesswoman. It includes censorship which can be political, religious, or moral, but it can also exist within a democratic society and be selective when media elements criticize the military or corporate entities. A huge spike in sewing classes followed.

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?

Reputation 130

Reputation Viral Employee Customer Service 130