Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” There are several that pitch generative AI to marketers for creating blog posts. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. I love how, when you click on an image, it starts the slideshow right on your blog! Don’t forget I started out this post with my initial list of five ways for you to spice up your blogging.

Blogging 81

Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

DECEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. Oh, one other thing: my blog = my sandbox.

Tourism 58

Tourism Measurement Blogging Writing 58

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? We both like smart measurement. shouldn’t they always have been?

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here. Wanna Subscribe?

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

OCTOBER 20, 2010

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Comment as Show More Trackbacks Tweets that mention 10 Reasons to Attend IABC/DC Metros Silver Inkwell Awards Gala | Waxing UnLyrical -- Topsy.com says: October 20, 2010 at 12:50 pm [.] Read All About It!

Measurement 72

Measurement Tourism Blogging Writing 72

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Why: because what Komen has managed to build is genius.

Measurement 79

Measurement Tourism Blogging Resources 79

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? While I try to keep it updated, it certainly does not reflect all the blogs I subscribe to in my Reader.

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

NOVEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So Much To Do November 6th, 2010 Tweet So much to do So little time For places to go, for reason or rhyme. Oh, one other thing: my blog = my sandbox. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

NOVEMBER 22, 2010

Get Shareaholic test Filed under Interviews , Social Media | Tags: community building , lindy dreyer , maddie grant , open community , socialfish | Comments (2) Site settings comment help? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# Oh, one other thing: my blog = my sandbox. Wanna Subscribe?

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

OCTOBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unleash Your Lady Gaga October 3rd, 2010 Tweet Whatever you think about Lady Gaga , you have to admit she does one thing extremely well: she commands attention. Wanna Subscribe? Lets play.

Measurement 67

Measurement Tourism Writing Blogging 67

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Erica Holt says: October 19, 2010 at 10:06 am [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

SEPTEMBER 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When Clocks And Calendars Collide September 25th, 2010 Tweet My body clock jogs me awake. calendars – Google Blog Search [.] Conch and Drum | Waxing UnLyrical says: October 16, 2010 at 6:03 am [.]

Skype 51

Skype Measurement Tourism Blogging 51

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? Even when I am reading blogs or catching up on Reader. Also Cinderella.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? I wonder how respondents were thinking about and defining ROI.

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

JANUARY 20, 2012

What folks felt were their biggest measurement successes of 2011: and. She suggested looking into Vizyx , which can build customizable dashboards, and shared this blog post that talks more about it. If you remember, Alan was a guest in 2010 , and his return to #measurePR is long overdue! And till then, happy measuring!

Analytics 56

Analytics Google Measurement Web 56

Waxing UnLyrical

OCTOBER 23, 2010

October 23rd, 2010 Tweet I can still remember my first tweet. How unbelievably ridiculous. | Waxing UnLyrical -- Topsy.com says: October 23, 2010 at 11:41 pm [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox.

Twitter 65

Twitter Measurement Tourism Social Media 65

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Host a podcast or YouTube series featuring interviews with industry experts. Write a guest blog post for a popular industry publication or website. Kaplan Publishing.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And more, as you will see at the end of this post).

Pitching 60

Pitching Measurement Writing Twitter 60

Waxing UnLyrical

OCTOBER 10, 2010

What makes real blogging success? removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Weekly Roundup: Linking, Thinking and Blinking | Waxing UnLyrical -- Topsy.com says: October 10, 2010 at 12:07 pm [.] Here are seven of them: 1. Chris has good answers.

Measurement 59

Measurement Tourism Twitter Blogging 59

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. Wanna Subscribe?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 19, 2010

Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation. Wanna Subscribe?

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

OCTOBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!) It was fun.

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

AUGUST 29, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Around The World August 29th, 2010 Tweet Tura-lura-Luray By the time you read this, I will be on my way to Virginia’s Luray Caverns. Let me rephrase that. He broke the last one.

Travel 50

Travel Measurement Tourism Blogging 50

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Wanna Subscribe? Lets play.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

OCTOBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali From Couch To 5K: Why Lindsay Allen Runs October 12th, 2010 Tweet I’ve known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline.

Training 85

Training Twitter Facebook Measurement 85

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

OCTOBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Do Unto Others October 9th, 2010 Tweet If you want people to be nice to you Be nice to them. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Tourism 53

Tourism Measurement Twitter Facebook 53