Waxing UnLyrical

DECEMBER 14, 2010

In between media calls and writing press-releases, he does the occasional guest lecture for RMIT and has guest-written for Australian publications including The National Times and Crikey.com.au , along with publishing his own (non-PR) blog, Sporadically Pensive. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

Publicity 90

Publicity How To Course Facebook 90

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

Bad Pitch Blog

MARCH 19, 2010

Off Target: Chris started pitching me in December of 2009. I write about public relations, marketing, social media, media relations and the various circles with which they overlap. Blinds Chalet’s design consultants are available to answer questions about materials, measuring and color matching.

Pitching 43

Pitching Blogging Customer Service Software 43

Stephen Waddington

JULY 11, 2017

Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). Longitudinal analyses show that new and social media technology complement traditional channels but they do not replace them. 7 Measurement. 5 Hypermodernity. . #6 6 Change is a constant.

Communications 115

Communications Publicity Survey Newspapers 115

Waxing UnLyrical

JANUARY 27, 2011

By now, everyone is some kind of social media “expert.” My query made it clear that I wanted examples of success, and how it was being measured. Get Shareaholic test Filed under How To , Public Relations | Tags: best practices , media relations , pitching , Public Relations | Comments (29) Site settings comment help?

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? Especially outside of the social media sphere, where they are often lumped with other social media or digital agencies? Or, if we PR pros become smarter about looking beyond the traditional boundaries of our media-relations focused discipline, will it – in time – take the lead?

Travel 79

Travel Case Study Creativity Advertising 79

Sword and the Script

JUNE 28, 2016

Influence,” wrote Brian Solis in a still relevant post from 2009, “is the ability to inspire action and also measure it. Role Reversal: The Magic Middle Finds You. The survey data is new, but these ideas about influence have been emerging for years. New influence is transformative.”.

Infographics 61

Infographics Survey Consumer Study 61

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? So perception is everything. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

SEPTEMBER 14, 2010

If you have a media relations background, you’ve already recognized I used the media advisory format just now. But that doesn’t mean PR = media. By no means do I think media relations has gone by the wayside. It is communications, it does include social media and traditional media relations.

Facebook 106

Facebook Twitter Education Industry 106

Cision

SEPTEMBER 3, 2015

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. They have larger networks and more social media followers than most of us. Being able to measure just how much reach a key influencer has can help you decide where to focus your efforts.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120