Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? Especially outside of the social media sphere, where they are often lumped with other social media or digital agencies? Or, if we PR pros become smarter about looking beyond the traditional boundaries of our media-relations focused discipline, will it – in time – take the lead?

Travel 79

Travel Case Study Creativity Advertising 79

Bad Pitch Blog

MARCH 19, 2010

Off Target: Chris started pitching me in December of 2009. I write about public relations, marketing, social media, media relations and the various circles with which they overlap. Blinds Chalet’s design consultants are available to answer questions about materials, measuring and color matching.

Pitching 43

Pitching Blogging Customer Service Software 43