2009 Books Creativity Marketing 
Maxim Behar
APRIL 14, 2024
What motivates you to share your experience and knowledge in the form of books? And so began an endless love for sharing what I have experienced or what excites me in books. Where do you draw inspiration from and how do you select the people and topics to include in your books? This comes spontaneously and never fades.
PR Conversations
JUNE 28, 2020
The Fleishman Hillard development of PESO built (with acknowledgement) on the use of earned, owned and paid as a popular way of categorising – and integrating – media channels, as defined by Sean Corcoran of Forrester in December 2009. This image is shared via Creative Commons and credited to Spin Sucks.
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Sword and the Script
MAY 21, 2019
Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social?
Waxing UnLyrical
MARCH 31, 2019
After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. AI is not inherently creative, nor is it good at crafting messages. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019.
Maxim Behar
NOVEMBER 23, 2020
In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Klaus Schwab. The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. What does it do?
Stephen Waddington
DECEMBER 5, 2018
There are examples offline and online in almost every market. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The findings are consistent with data published by Nick Davies in his book Flat Earth News.
PR 20/20
DECEMBER 10, 2019
Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. In other words, we are creatives, strategists, communicators, and storytellers. Yet here we are, working in the digital age of marketing. Everything is trackable. Salesforce).
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