Waxing UnLyrical

OCTOBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. Read Me On BNET Watch Me In Action Book Me!

Twitter 65

Twitter Measurement Tourism Social Media 65

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically. Funnily enough, they called this the “creative strategist.&#.

Ethics 75

Ethics Community Internal International 75

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Which is one of the reasons I still think you should leave PR to the PR pros … but I digress. Will you join us if you can? See you there!

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

JANUARY 2, 2011

My books of the year , from Richard Bailey’s PR Studies. Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Why: smart stuff mixed with commonsense. Regardless, thanks for visiting! Read All About It!

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. Read Me On BNET Watch Me In Action Book Me! D’oh, you say. Image: U.S.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

DECEMBER 28, 2010

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. Read Me On BNET Watch Me In Action Book Me!

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: A great take on the quality of modern communication because of the speed at which we can now communicate. John Cleese’s talk at the 2009 Creativity World Forum on creativity. Why: “Boundaries of time and boundaries of space&# are essential to creativity … and pretty much anything we do.

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. You can’t start a blog like ours unless the community wants it. That email not only gave me much-needed guidance, it reminded me that there is a community of individuals out there who have been through this before.

Blogging 60

Blogging How To Social Media Community 60

Waxing UnLyrical

OCTOBER 31, 2010

Image: YiYing Lu via Flickr , Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Why: especially for my friends (and foes) who run small businesses. Take heart, not howls. Let’s Halloween up PR , by, er, me. Regardless, thanks for visiting!

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

DECEMBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Holly And The Ivy December 12th, 2010 Tweet As I write this, it is grey and damp outside. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Writing 60

Writing Measurement Tourism Twitter 60

Waxing UnLyrical

DECEMBER 19, 2010

Why: great ideas that might spur your creative juices, even if you don’t have an e-newsletter… or get you started thinking about one. Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

SEO 42

SEO Measurement Tourism Analytics 42

Maxim Behar

JUNE 12, 2024

In recent years, with the advent of social media, fast communications, greater transparency, and openness, I believe that the definition of the public relations business is this: to tell the truth so that people understand you. In 2009, I wrote a small book called "111 Rules." And we may have another six in the next two years.

Ethics 69

Ethics Social Media Travel Newspapers 69

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Read All About It!

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

DECEMBER 7, 2010

Image: Heart Industry via Flickr, Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Regardless, thanks for visiting! Read All About It!

Reputation 73

Reputation Measurement Social Media Tourism 73

Waxing UnLyrical

NOVEMBER 29, 2010

Image: Esparta Palma via Flickr , Creative Commons The big thing I get from the film (aside from the drama) is that, like a romantic comedy, the players emerged from that experience much stronger, closer and wiser. That TV show you love (or hate but watch anyway), a song, a book, a game of cards with friends, anything. Wanna Subscribe?

Film 70

Film Measurement Leadership Twitter 70

Waxing UnLyrical

NOVEMBER 21, 2010

Image: Sebastian Niedlich via Flickr , Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? And speaking of Seth, he’ll be discussing this very issue – automated measurement – on this week’s #measurePR Twitterchat.

Measurement 47

Measurement Analytics Conference Web 47

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. I suspect his new book might have a new place on my syllabus.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

SEPTEMBER 28, 2010

So I contacted Debbi Jarvis , Pepco’s VP of Communications (a delightful woman, and whom I also know through IABC/DC Metro ), to see if she could fill me in. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. Read Me On BNET Watch Me In Action Book Me!

Social Media 61

Social Media Media Crisis Energy 61

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Additionally, it’s not all about Facebook anymore.

B2B 82

B2B Social Media Company Marketing 82

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Copyblogger used this book as a guide to making boring content sexy. Corporations constantly churn out copy for communication channels and PR campaigns. Creativity, for them, is an afterthought.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

DECEMBER 13, 2010

Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&# You know what I have to say to you, NBCW? Bah, humbug. Read All About It!

Media 89

Media Facebook Twitter Film 89

Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. Read Me On BNET Watch Me In Action Book Me! The results?

Measurement 60

Measurement Social Media Twitter Tourism 60

Waxing UnLyrical

DECEMBER 23, 2010

Image: Niels Linneberg via Flickr, Creative Commons I was really happy at how many new participants there were. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. Read All About It! Wanna Subscribe?

Pitching 60

Pitching Measurement Writing Twitter 60

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And there are very few employers who want a standard PR person , when they have the opportunity to snag one who is creative and driven and can find an angle, even if it is in themselves.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

JANUARY 14, 2011

Mark as read Approve comment Shonali, totally stole your idea for my blog, but added two more to your list: Zemanta, which recommends Creative Commons images and related articles to help enrich your posts and SlickFlickr, which helps you build slideshows and the like from your Flickr feed. Read Me On BNET Watch Me In Action Book Me!

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

DECEMBER 26, 2010

Image: Joey Rozier via Flickr, Creative Commons For the uninitiated, Boxing Day is the day after Christmas (though where celebrated, marked on the first weekday after Christmas, so that would mean it’s actually tomorrow, but whatever). Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Measurement 55

Measurement Facebook Twitter Social Media 55

Waxing UnLyrical

JANUARY 25, 2011

Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. Mark as read Approve comment This reminds me of the pedophilia book that was on Amazon for a while. At first, they claimed free-speech, but eventually removed the book for its obviously terrible content.

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Why not book me for a speaking gig

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 14, 2010

Image: Arturo Sotillo via Flickr , Creative Commons How about you? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? PR and the power of ideas , from Richard Bailey’s PR Studies. Why: I do think you start with the idea … and PR is no different. Do you have hidden gems to share?

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

NOVEMBER 26, 2010

Image: Raul Tejero Palma via Flickr , Creative Commons What about giving thanks for everything you don’t have? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? What about giving thanks for the things that didn’t work out? Read All About It! Wanna Subscribe? Shall We Tweet?

Facebook 69

Facebook Twitter Measurement Tourism 69

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Image: Travis K via Flickr , Creative Commons Thanks so much for stopping by WUL! Who are yours?

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Plaxo: contacts, calendar and e-cards As a social network, I think Plaxo is pretty dismal, no matter how much it tries to Face-Twit-book-terify itself. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Image: rubyblossom. Read All About It!

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. Read Me On BNET Watch Me In Action Book Me! Read All About It!

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

NOVEMBER 25, 2010

Ever budget-conscious, I booked what I thought was a great hotel, using my points… right in the heart of Times Square. Image: Lorenz Seidler via Flickr , Creative Commons I was distraught when I got a Facebook IM from one of my friends in Mumbai, telling me of the first bomb blast. Read Me On BNET Watch Me In Action Book Me!

Hotels 89

Hotels Television Twitter Facebook 89

Waxing UnLyrical

NOVEMBER 1, 2010

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. Image: Felipe Venâncio via Flickr , Creative Commons The solution really comes back to education, doesn’t it? Read Me On BNET Watch Me In Action Book Me! You tell me. Utopia aside.

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Measurement Education Facebook Twitter 103

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. Why: Celebrities don’t always the perfect brand relationship make.

SEO 42

SEO Measurement Facebook Blogging 42