Sword and the Script
OCTOBER 3, 2017
B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.
wiredPRworks
APRIL 20, 2022
In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.
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Flack's Revenge
SEPTEMBER 1, 2021
Since Silicon Valley Watcher reporter Tom Foremski wrote Die, Press Release, Die in 2008. Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. But it’s not a journalist’s job to create content for you; their job is to report on and cover the news.”. The appetite is there.
Critical Mention
JUNE 26, 2019
Copyblogger is one of the best content marketing platforms anywhere online. Some of its main features teach you how to create, post and optimize your content. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. . Content Marketing Institute.
PR 20/20
SEPTEMBER 21, 2016
Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.
Shift Communications
JANUARY 25, 2016
As the blogger behind The Sales Lion, Marcus has frequently used his indoor pool business’ early adoption of digital marketing as a teaching tool. In 2008, their Virginia-based business took a big hit from the great recession. This very early application of content marketing came at the perfect time, in a number of ways.
PR in High Definition
JUNE 25, 2020
Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat.
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