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This Week in PR Ethics (2/2/23): Non-Competes, Bribes, AI, and Guerilla Marketing Ethics

Ethical Voices

This week the communications ethics issues spanned a wide variety of topics from non-competes, to stupid PR people, to ethics developments with AI and the 16 th Anniversary of one of the dumbest guerilla marketing stunts of all time. Are non-competes ethical? The FTC is taking a look at non-competes. Full stop.

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Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

Sustainable SEO, focusing on quality content and ethical practices, is the future. Sustainable SEO is also sometimes known as ethical SEO, eco-responsible SEO, or green SEO.) Conclusion: Embracing the Dynamic SEO Landscape The future of SEO is dynamic and multifaceted, blending technology, user-centricity, and ethical practices.

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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The Halo Effect is intriguing—and ethically challenging in PR. The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. The Analysis of Halo Effect in Marketing. Commercial Research. 3 Smith, R.

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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility.

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PR: Less Elitist Than Ever

Maxim Behar

Political marketing and PR could be described as elitist to some extent, Again, you have to express and verbalize your messages in the language of people not part of this elite. Even though it started much earlier, most of this transformation of social media and the social web occurred in 2007–2008.

Ethics 64
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Unlocking the strategic potential of internal communications

Wadds Inc.

It supports an organisation in dealing with a range of operational issues depending on its geographic location, market sector, operating context, as well as societal and political issues. The ECM has been conducted annually since 2007 and is the largest of its kind worldwide. It’s measured by means of employee engagement.

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How to Make Marketing Smarter with HubSpot + AI

PR 20/20

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. Its market cap is $14.3 Its market cap is $14.3 The approach has served the company well. billion, as of Oct. billion, as of Oct.

How To 59