Doctor Spin

DECEMBER 16, 2023

The Halo Effect is intriguing—and ethically challenging in PR. The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T.

Journalism 52

Journalism Ethics Analysis eBook 52

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I hope your readers will join me!

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

MARCH 17, 2015

They hated the company in a visceral way that defies the calm and impartiality that’s characteristic of journalism. Since 2007 or so I’ve managed blogs professionally – PR has changed – and eventually starting this one here. That’s both good and bad for those with a strong work ethic. A Blogging Perspective.

Pitching 60

Pitching SEO Media Relations Report 60

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Further research, for example, to compare levels of professional development with that in other professions such as marketing, management or HR would be useful. Dr Kevin Ruck. Co-founder, PR Academy.

Training 65

Training Ethics Data Analysis 65

Maxim Behar

NOVEMBER 15, 2023

There is no Bulgarian word for marketing and many other things. Then at a certain point, I parted ways with journalism. I still think of this quote from Winston Churchill: "One can achieve many things with journalism, but one must know when to leave it". Many people have asked me what business ethics is.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60