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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Journal of Personality and Social Psychology, 35, 250–256.

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What’s Trending for 2023?

PRSay

If the communications industry learned anything else from the Great Recession of 2007–2009, then it was the importance of maintaining brand awareness through the tough times. When consumers are ready to spend again, they will spend on brands that stuck with them. Illustration credit: topper ].

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[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

Deirdre Breakenridge

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. How Many Women Has Apple Put On The WWDC Keynote Stage Since 2007?” A Guest Post By Sara Capra.

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. I have supervised the Automotive News collegiate internship program since 2007. What are we are we not consumed by? Stories that consume our competitors. It all started in 1979 at St.

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Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020.

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Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Bianchi Biz Blog

Their businesses are often all-consuming, back-breaking and require full family support. How long have you been in journalism and how did you get started? I started my professional career in 2007 as the assistant editor for a publication serving the recreational vehicle market.

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Putting PR on the Table for Minority Students

PRSay

Like Thomas, I began my freshman year in 2007 at Midwestern State University already knowing that I wanted to major in Mass Communication. At the time, that meant I would likely end up doing some form of journalism. Cambria’s PR Story.