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What’s Trending for 2023?

PRSay

As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. When consumers are ready to spend again, they will spend on brands that stuck with them.

Trends 127
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Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

Ever since college, Susan Stoga had a passion for the fast pace of the media industry. Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. From freelance to firm. I believe in specialization,” she says.

Meeting 91
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Trending Sources

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. I have supervised the Automotive News collegiate internship program since 2007. What are we are we not consumed by? Stories that consume our competitors. It all started in 1979 at St.

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Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Bianchi Biz Blog

Their businesses are often all-consuming, back-breaking and require full family support. How long have you been in journalism and how did you get started? I started my professional career in 2007 as the assistant editor for a publication serving the recreational vehicle market.

Groups 55
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

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Constructing the Organizational Narrative: PR definition in the making

PR Conversations

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Marketers look to champion consumers…to tell their companies’ stories.

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How to Get On in New Communications: Be Nice

ZudePR

Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. He is also a speaker, blogger, and media commentator. “How?