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Owning public relations as a management discipline

Wadds Inc.

As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication.

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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Communication Capabilities.

Publicity 167
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The Anatomy of Attention

Doctor Spin

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. Narrowing of Collective Attention Span The broader implications of our interaction with digital media are further underscored by a study in Nature Communications, which reveals a narrowing of our collective attention span.

eBook 52
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Don’t Hire a PR Firm for its Great Reputation

Shift Communications

Or rather, don’t hire a PR firm based solely on a great reputation. You’re looking for people who can effortlessly answer most of the basic questions about your company’s industry, and hopefully communicate deeper domain knowledge, too. The right people make all the difference in communications. Joel Richman (@xylem).

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What We Learn From Famous PR Failures

ImPRessions - Crenshaw Communications

” And we’ll never forget it because the 2005 stunt by Snapple happened just a few blocks from our office. Sacco lost her job, her reputation, and probably her personal bearings as she grappled with the consequences of that single tweet. Consider these “historic” PR failures. The giant (melting) Snapple popsicle.

Retail 168
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Public relations and professionalism: work to do to realise full potential

Wadds Inc.

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Communication Capabilities.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. Write a white paper or research report on a topic related to your industry. Suggested Reading Michelli, J.