Doctor Spin

JUNE 28, 2022

I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). Cover photo by Jerry Silfwer ( Prints / Instagram ). FOOTNOTES [ + ] FOOTNOTES.

Training 52

Training How To Video Corporate 52

Doctor Spin

JANUARY 27, 2022

I have been working with PR every day since 2005 (and studied PR at the university between 2000-2005), but I rarely know for sure if the press release I just wrote will take off. In my case, I took an interest in nature photography (which is why every blog post on Doctor Spin has a cover photo taken from some tree-hugging excursion).

Publicity 52

Publicity How To Industry Study 52

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Mora Communications

AUGUST 18, 2016

Arianna Huffington co-founded the Huffington Post along with Kenneth Lerer and Jonah Peretti in 2005. From a PR perspective, there needs to be a learning curve here when communicating with clients who still feel that it’s only legitimate media when they can hold a print copy in their hand.

Journalism 40

Journalism Print Groups Communications 40

Mora Communications

AUGUST 18, 2016

Arianna Huffington co-founded the Huffington Post along with Kenneth Lerer and Jonah Peretti in 2005. From a PR perspective, there needs to be a learning curve here when communicating with clients who still feel that it’s only legitimate media when they can hold a print copy in their hand.

Journalism 40

Journalism Print Communications Groups 40

Melissa Agnes

OCTOBER 16, 2014

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. 1 (Printed in Wikipedia, “Lorne M. By Dr. Thomas D. I invite you to listen to our full discussion here , or on iTunes or Stitcher. Now we leave it to you. References.

Education 100

Education Government Crisis Management Crisis 100

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. This program does for podcasts, what native ads have done for online print. Mr. Schaefer also pens the popular {Grow} blog.

Radio 60

Radio Content Marketing Marketing Education 60

Bad Pitch Blog

APRIL 28, 2007

This blog was created because we got tired of reading one editor after another call out the minority of our hard-working industry for bad taste, poor writing and lazy pitching. So this news article was a welcome find (click on the print version for the full-length version). What made them captivating?

Pitching 40

Pitching Print Creativity Local 40

Bad Pitch Blog

SEPTEMBER 26, 2006

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. Following current trends and today''s consumer preferences, Miller stripped his 2005 Chardonnay down to the bare essentials to reveal it''s au natural flavors. This is one of those times.

Pitching 40

Pitching Retail Print Report 40

Bad Pitch Blog

JANUARY 25, 2006

Date: Tuesday, January 10th 2005 Time: 7pm-9pm for media only and then open to the public Place: RESTAURANT ADDRESS Why: To celebrate the launch of MAGAZINE NAME, NAME H graced the premier issue, NAME A is seen on the current book, and soap opera diva NAME I will appear as the spring cover subject. Well, print this out and add it to the list.

Pitching 40

Pitching Fashion Print Web 40