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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

We got to experience the hippie web (2005-2015) revolving around earned and owned media. ” Conversely, I hear senior professionals disregard younger ones since “they don’t understand the fundamentals of corporate communication.” Cover photo by Jerry Silfwer ( Prints / Instagram ).

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Get Your Message Across Loud and Clear: How to Train a Spokesperson

Doctor Spin

I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). Cover photo by Jerry Silfwer ( Prints / Instagram ). So we record another try with a few self-corrections.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Which leads us to why it’s important to….

How To 48
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How To Avoid Stress and Mental Illness in Public Relations

Doctor Spin

In contrast, we might be brainstorming names for a corporate insurance podcast that is likely to be forgotten in six months. What right do PR professionals have to complain about our corporate jobs? Cover photo by Jerry Silfwer ( Prints / Instagram ). I’ll save that nugget of information for another blog article.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52
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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. This program does for podcasts, what native ads have done for online print. Mr. Schaefer also pens the popular {Grow} blog.

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