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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. 1 (Printed in Wikipedia, “Lorne M.

Education 270
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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. 1 (Printed in Wikipedia, “Lorne M.

Education 100
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The Anatomy of Attention

Doctor Spin

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. Please support my blog by sharing it with other PR- and communication professionals. Printing marks the beginning of the end of the manuscript culture. 2005 Feb 22;272(1561):439–44. 1 Schweizer, K.,

eBook 52
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The Easy Street PR Strategy: Keep It Simple To Win

Doctor Spin

I’ve been crafting various strategies for many organisations since 2005. This blog article will share my favourite approach to finding that powerful strategy that will benefit a client for years. How To Write an Easy Street PR Strategy. ” How To Write an Easy Street PR Strategy. Here we go: Table of Contents.

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The Easy Street Strategy

Doctor Spin

I’ve been crafting various strategies for many different types of organisations since 2005. This blog article will share my favourite approach to finding that powerful strategy that will benefit a client for years. ” How To Write an Easy Street Strategy. Cover photo by Jerry Silfwer ( Prints / Instagram ).

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How To Avoid Stress and Mental Illness in Public Relations

Doctor Spin

I have been working with PR every day since 2005 (and studied PR at the university between 2000-2005), but I rarely know for sure if the press release I just wrote will take off. In my case, I took an interest in nature photography (which is why every blog post on Doctor Spin has a cover photo taken from some tree-hugging excursion).