article thumbnail

SeeDepth Masters In Marketing Interview: Author And Marketer Drew McLellan

Mindful Marketing

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007.

article thumbnail

5 Ways For You To Excel In Marketing/PR Today

ISEBOX

I want to be the thought leader at my company in better PR and Marketing. So in the spirit of helping everyone succeed, here’s what I learned in my quest to become better at PR and Marketing. When you write your content, find an angle that reaches into the target demographics’ human experience. Talk/Write like a real live human.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The sunsetting of one of Minnesota’s most successful all-time blogs–the MN PR Blog

Communications Conversations

Since, 2003, to be exact. Like I said, Ryan started the blog in 2003. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!) ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union. And, he was prolific.

article thumbnail

How To Keep Your Email Out of Spam Filters

Cision

Nearly any digital marketer will tell you that email is a preferable communications platform compared to social media. Spam filters aren’t discussed enough in the context of digital communications and marketing (specifically, avoiding spam filters). Many email marketers recommend batching your email blasts into smaller lists.

How To 0
article thumbnail

Celebrating SHIFT’s Independence: Jim Joyal, Agency Partner

Shift Communications

In honor of Independence Day, we sat down with SHIFT Partner, Jim Joyal , to get his thoughts on SHIFT as an independent PR agency and what that has meant for the Agency since he helped found it in 2003. After being founded in 2003, SHIFT remains an independent agency. Marketing Analyst. And be patient. Zach Burrus.

Agency 60
article thumbnail

Life Without Borders on the show Social Network on Nova News TV

Maxim Behar

I often say that I finally wrote an interesting book, because until now I have written about leadership, management, business, marketing. What I would write to him in the letter is I hope he remembers his two visits to wonderful Bulgaria. This is my new book. Host: Now to send you to a completely different place.

Hotels 52
article thumbnail

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

However, Mother Nature had other plans on that fateful morning in 2003. That’s just the way it was in 2003. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing. Proven to get More Out of Media Relations.