Shift Communications
FEBRUARY 10, 2022
That was in 2003. Metaverse marketing opportunities for brands. Its real-world viability aside, brands around the globe will consider what their Metaverse marketing play should be. No matter what the marketing copy says, or the media’s initial elation, it will evolve — quickly. Mistakes will be made. Stuff will break.
Mindful Marketing
JUNE 15, 2015
Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007.
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Sword and the Script
JANUARY 25, 2020
Today, employees were happy, customers were plentiful, and earnings followed suit. And that’s the theme for this week’s Unscripted Marketing Links (UML). This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes.
Communications Conversations
FEBRUARY 25, 2021
But mostly because of his position in the industry–he’s become one of THE lightning rods in our social media marketing world. In 2015, his VaynerMedia agency was named one of AdAge’s A-List agencies and has more than 600 employees. Gary V is a fascinating personality to me. For so many reasons. A pretty amazing feat.
Shift Communications
JULY 3, 2015
In honor of Independence Day, we sat down with SHIFT Partner, Jim Joyal , to get his thoughts on SHIFT as an independent PR agency and what that has meant for the Agency since he helped found it in 2003. After being founded in 2003, SHIFT remains an independent agency. Marketing Analyst. And be patient. Zach Burrus.
Prohibition
JANUARY 14, 2022
Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. A legal action taken against your business by an employee, client or customer.
PRSay
OCTOBER 5, 2021
When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. At the same time, the audiences that they serve continue to grow to include employees, customers and policymakers. “At That is traditionally the advertising and marketing function.
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