Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Surveys of the PR community or reporters ( like this one ).

Survey 71

Survey Technology Corporate Financial 71

wiredPRworks

SEPTEMBER 11, 2016

Today, I'm posting an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations, and communications from my perspective as an education communicator. Reflecting on How 9/11 Immediately Impacted Community PR and Communications.

Community 40

Community Writing Education Film 40

Waxing UnLyrical

MAY 15, 2018

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Or are we?

Survey 74

Survey Industry Communications Corporate 74

Cision

JULY 20, 2015

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). What I want to do in this piece is to use Berger’s word-of-mouth framework to highlight five businesses that have had success leveraging word-of-mouth marketing. Practical value. Want to build word-of-mouth?

Energy 120

Energy Viral Storytelling Community 120

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. And it’s only been 15 years since our new owners purchased the organization in 2001, and that’s when it really turned the corner.

Sports 68

Sports Education Construction Television 68

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%).

Survey 377

Survey Media Relations Media Ethics 377

Flatiron Communications

APRIL 15, 2015

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. This very well could have marked the epochal start of the tech media echo chamber.).

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? Though he mostly blogs about woodworking, he actually works in social media. Dave lays out how.

Blogging 85

Blogging Facebook Twitter Measurement 85

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Media Relations is Hard and Getting Harder.

Survey 103

Survey Media Relations Corporate Communications 103

Maxim Behar

JUNE 12, 2024

Nowadays, in 2024, millions of people through social media tell us all sorts of things, and sometimes we – the readers, viewers, and listeners – are totally confused because, in a span of 5-10 minutes, you can read three mutually exclusive stories. First, the media are interactive. That is, the media are super interactive.

Ethics 69

Ethics Social Media Travel Newspapers 69

Stephen Waddington

APRIL 10, 2020

The cheery articles on social media talk about the need for discipline. Hyper connectivity is exhausting The isolation of lockdown has seemingly created a need for connection in our networks and communities. It manifests itself by oversharing on social media and constant use of messaging and video services.

Crisis 136

Crisis Exercises Tourism LinkedIn 136

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. 1) What are some of the unique challenges in marketing and PR in the cybersecurity space? BCB: Great question.

Brand 112

Brand Branding Reputation Corporate 112

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 74

Survey Trends Communications Storytelling 74

Mindful Marketing

JULY 28, 2015

Paul is active in the community, serving as vice chair of the River City Brass, on the boards of Fragasso Financial Advisors, The Rivers Club and the IABC Pittsburgh Chapter. We use every tool in the PR toolbox to do that, including inbound marketing and social media. Please tell us about your upcoming book.

Interviews 50

Interviews Communications Storytelling Marketing 50

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52