Beyond PR
JUNE 20, 2016
Financial Times: Alexandra Scaggs ( @alexandrascaggs ) joins the “Alphaville” ( @FTAlphaville ) blog team to cover financial markets. Givens has been with “Ed Week” since 2001 when she became the general manager. Alex’s new role will involve covering the intersection of financial markets and the economy.
Sword and the Script
JANUARY 28, 2020
Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. This includes blogs, discussions and other formats. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April.
Mindful Marketing
APRIL 10, 2021
Before addressing the two concerns, I imagine some may be wondering what short selling has to do with marketing—the other half of this blog’s two-pronged focus. Shorting helps prevent overinflated securities prices that waste valuable capital and harm investors, as occurred in the dot-com bust in 2001.
Waxing UnLyrical
MAY 15, 2018
“For both Frank and I, the survey was an opportunity to connect in a meaningful way with our communities, and the business world on a somewhat broader scale, and establish our ‘brands’ as having an interest in making a difference as professionals,” says Lundquist. He also serves as Guest Editor for Shonali Burke’s WUL blog.
Cision
JULY 20, 2015
Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. Over 900,000 Reserve and National Guard troops have been mobilized to active duty status since 9/11/2001.
PR Conversations
JANUARY 29, 2016
In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Fifteen years later, as Davis has noted, promotional practice has become ubiquitous. Cosmoblogawards. Money can’t buy respect.
Sword and the Script
JUNE 25, 2019
Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.
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