10-books-every-pr-pro-should-read 
Remote PR Jobs
SEPTEMBER 25, 2023
Originally seen on MUCKRACK With more and more journalists taking the leap to go freelance, PR professionals are having to not only update their contact lists but also navigate new relationships. They don’t live in the safe knowledge that they can take a weekend, a sick day, or a lazy, long lunch with a PR pro, and still cover their rent.
Solo PR Pro
JUNE 15, 2021
You're a solo PR pro now! If you want to be a successful solopreneur and take your PR business to the next level , though, this is a skill you absolutely need to build and fine-tune. Here are five tips on how to manage your time as the amazing solo PR pro you are. But being your own boss is far from easy.
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PRSay
APRIL 19, 2017
PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. New hires, expansions and mergers.
Cision
FEBRUARY 3, 2017
This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency.
Sword and the Script
APRIL 6, 2021
This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.
MaccaPR
APRIL 18, 2017
Just the PR staffers who would flood my desk with absurdly off-target news releases who thought I must be obsessed with their clients' breakthroughs in industrial sandpaper, Fresnel lenses, and composite, high-performance aircraft materials. Muck Rack also provides links to every social media channel a journalist is active on.
ZudePR
JANUARY 21, 2016
You Should Read This If. You’re bored of reading the same old content and want some new authors. I’m going to put it all in context and explain why you should listen to what I have to say. But the overriding one – and the one that concerns me here in this blog post – is the amount I have read.
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