Which KPIs Help You Identify Your Best Communication Campaign?
Onclusive
APRIL 24, 2024
Discover which social media listening KPIs will help you identify your most effective communication campaign!
Onclusive
APRIL 24, 2024
Discover which social media listening KPIs will help you identify your most effective communication campaign!
Prowly
APRIL 25, 2024
The days of traditional PR tactics are not numbered, but agencies and brands in 2024 should consider trying out new approaches to get the biggest bang for their buck. Influencers are certainly important in the world of marketing, but using them for PR purposes may be something you have not yet tried out. In this […] The post The Definitive Guide to Influencer PR in 2024 appeared first on Prowly Blog.
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Ronn Torossian
APRIL 18, 2024
E-commerce, the dynamic realm that it is, continues to evolve and adapt to emerging technologies and shifting consumer predilections. Charting through 2024, several main trends are altering how people approach online shopping. For businesses to maintain a competitive edge and flourish amidst these changes, it’s critical to comprehend these evolving trends.
Agility PR Solutions
APRIL 21, 2024
Media relations can play a pivotal role in shaping perceptions and driving engagement. Creating an effective media relations program requires not only strategic planning but also meticulous measurement to ensure its alignment with broader campaign goals. Key performance indicators (KPIs) serve as the compass, guiding the effectiveness of media relations efforts.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Sword and the Script
APRIL 23, 2024
Study by Bain and Google finds that high-performing B2B software companies conduct marketing experiments, think about marketing measurement more and have brought more of martech skills back in-house There are a lot of things high-growth B2B technology companies do differently with respect to marketing than their peers: they have officers on their board of directors with marketing experience ; they respect their prospects’ time with clear, concise language; they create genuine thought leadership
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Steve Barrett on PR
APRIL 19, 2024
As the building blocks of the AI opportunity take shape, technology providers, PR agencies and in-house comms teams are forging crucial relationships, but they won’t all endure in their current form.
Agility PR Solutions
APRIL 24, 2024
Worried that your blog posts or articles aren’t attracting the visitors that they used to? This could point to content decay, and could be a sign that your target audience isn’t finding your website as easily as you’d like. Don’t worry, though. Even if you are experiencing content decay, there are steps you can take […] The post Is content decay impacting your website’s traffic?
Culpwrit
APRIL 22, 2024
I recently was asked by a young reader of this blog for advice on what to wear to a relative’s funeral. The fact he asked me for advice suggested he knew that his normal casual attire might not be sufficient. The question gave me a flashback to a college course I took long ago… Continue reading Show Your Respect by Dressing Respectfully The post Show Your Respect by Dressing Respectfully appeared first on Culpwrit.
5W PR
APRIL 24, 2024
In the fast-paced world of technological innovation, staying ahead of the curve is essential. 5W recently had the chance to attend eMerge America in Miami and carved out time for “Unleashing the Power of Exponential Technologies with Peter Diamandis”. A visionary thinker and entrepreneur, Diamandis shared some profound insights into the current trajectory of exponential technologies and their implications for the future.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
APRIL 25, 2024
For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk.
Bianchi Biz Blog
APRIL 24, 2024
The Automotive Industry Action Group’s (AIAG) CEO Matt Pohlman was recently interviewed by Jeff Gilbert, automotive reporter and host at WWJ Newsradio 950. Pohlman discussed the next generation of supply chain best practices and standards the mobility industry is creating through AIAG. Listen to Jeff Gilbert’s report here: The post WWJ-AM’s Jeff Gilbert Interviews AIAG CEO Matt Pohlman appeared first on Bianchi PR.
Agility PR Solutions
APRIL 23, 2024
Ancient Romans preferred a loss that occurred due to following rules to a victory where one bent or broke the rules. Why? Because in the long run, having/knowing the rules will give you the most consistency and provide the best net-positive results. How did this serve the Romans? Well, they were undisputed on the battlefield […] The post 4 ways to leverage user research for sustainable marketing success appeared first on Agility PR Solutions.
OnePitch
APRIL 18, 2024
Picture this scenario: your client is preparing to announce their Series C funding round. You start collecting all the important information you need to write a killer press release. You know your target audience, you’ve collected the interesting quotes, and included impactful data. Once you’ve chosen your press release distribution service and landed your exclusive pitch , it’s time to release the news.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
5W PR
APRIL 22, 2024
The fintech sector is rapidly changing the game. Things like mobile payments, digital wallets, robo-advisors, and more, are all revolutionizing the way people handle their finances. However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech.
PRSay
APRIL 24, 2024
Ralph Kam, APR, Fellow PRSA, a longtime PRSA member and volunteer leader, passed away on March 25. He was 67. Kam worked for decades in Hawaii’s PR profession, including government, health care, financial services and education roles. As an instructor at the University of Hawaii at Manoa, Hawaii Pacific University, Chaminade University, and the University of Phoenix, he helped form the professional foundations of many communicators.
Steve Barrett on PR
APRIL 25, 2024
WPP, IPG, Omnicom and Publicis have all now reported their Q1 numbers and the outlook for their PR firms is not uniform.
Agility PR Solutions
APRIL 24, 2024
Maybe they’re fed up with the lack of progress, or just have other things to worry about, but new data from direct-to-consumer ecommerce firm ESW reveals that US consumers are less sustainably minded than they were just a year ago. Scoring just 49 this year vs. 51 in 2023, the US also lags the global […] The post Sustainability support among consumers is slipping overall in the US and Canada, lagging the global average—what it means for brands appeared first on Agility PR Solutions.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Ethical Voices
APRIL 22, 2024
This week on Ethical Voices, Missy Hurley , the co-founder and CEO of B2 Communications , discusses a number of important ethics issues: What to do when advocacy groups change your words to spread misinformation How to deal with biased reporters When ethically to disclose you used AI Why don’t you tell my listeners more about yourself and your career?
Axia PR
APRIL 23, 2024
Secure media attention amid mass journalist layoffs, a saturated pitching environment, and the rise of new media. The journalism industry is in a constant state of evolution, and the current media climate is harder to navigate than ever. Even after you’ve crafted the perfect story that is novel, timely, and relevant to a publication’s target audience, you might still be left scratching your head waiting for a reply.
Garrett Public Relations
APRIL 18, 2024
My book, B2B PR That Gets Results, is ON SALE NOW! B2B PR That Gets Results gives straightforward public relations tips and advice that you can plug right into your program today – and, if you don’t have a PR program, the book will tell you where to start. Here’s […] The post B2B PR That Gets Results, My New Book, Is Available Now appeared first on Garrett Public Relations.
Buzzstream
APRIL 25, 2024
Brand mentions are great. But what happens if they don’t link? Is it even worth it? At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Agility PR Solutions
APRIL 21, 2024
Like the rest of the business world, marketing and PR leaders have been busily attempting to get AI incorporated into their operations so they can enjoy the productivity benefits that the tech has been dangling before them. But in this fast-moving effort, many are realizing that AI implementation is just the beginning of the problem […] The post Comms pros speak out on AI’s biggest challenges, saying the greatest obstacles to comms digitalization are human, not technical appeared first on
HMA Public Relations
APRIL 22, 2024
Happy #MediaMonday! Check out a new feature from PRGN partner agency Bianchi Public Relations on Emma Lutjen, an associate editor at EE World Online. Meet the Media in this post!
OnePitch
APRIL 25, 2024
Much like doing taxes or jumpstarting a car, some things just aren’t always taught in schools, they’re learned by doing. In PR, working with freelance journalists is much the same. Sure, you may have received a few generic tips here and there about working with the media at large, but what about the nuances of what makes freelancers tick, the value of pitching them, and how to build a lasting relationship?
Inbound PR
APRIL 18, 2024
In the realm of business literature, few books possess the power to inspire and impart invaluable wisdom quite like " Winners Dream " by Bill McDermott. I am not saying this because he is technically my boss given that I work at ServiceNow but because I read t he signed copy I got directly from Bill almost in one go. Not only was it very engaging, but it was full of interesting stories about Bill's humble beginnings all the way to the top of corporate success.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Bianchi Biz Blog
APRIL 25, 2024
Written By: Emma-Jane Dinan, General Manager, MOVE GLOBAL EVENTS As an automotive or mobility tech supplier, you must have MOVE on your agenda. Taking place at the Austin (Texas) Convention Center on September 24-25, MOVE America has been designed to connect the entire mobility ecosystem with a focus on tech, business models and sustainable futures.
Agility PR Solutions
APRIL 22, 2024
It’s no secret that today’s digital ecosystem is saturated with content, making it increasingly difficult for PR campaigns to grab the attention of targeted audiences. The key issue at stake for PR professionals is ensuring their messages are not only delivered but also seen, read, and acted upon. The combination of SMS and social media […] The post 10 best practices for combining SMS with social media in PR campaigns appeared first on Agility PR Solutions.
HMA Public Relations
APRIL 25, 2024
The newly released State of Journalism 2024 report from Muck Rack provides a comprehensive look at today's media landscape. Justin Liggin shares key trends and statistics on media pitching, AI, the value of PR, and more in a new blog post.
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