Onclusive

APRIL 24, 2024

Discover which social media listening KPIs will help you identify your most effective communication campaign!

Communications 195

Communications Social Media Media 195

Prowly

APRIL 25, 2024

The days of traditional PR tactics are not numbered, but agencies and brands in 2024 should consider trying out new approaches to get the biggest bang for their buck. Influencers are certainly important in the world of marketing, but using them for PR purposes may be something you have not yet tried out. In this […] The post The Definitive Guide to Influencer PR in 2024 appeared first on Prowly Blog.

Agency 104

Agency Blogging Brand Branding 104

Agility PR Solutions

APRIL 21, 2024

Media relations can play a pivotal role in shaping perceptions and driving engagement. Creating an effective media relations program requires not only strategic planning but also meticulous measurement to ensure its alignment with broader campaign goals. Key performance indicators (KPIs) serve as the compass, guiding the effectiveness of media relations efforts.

Media Relations 193

Media Relations Brand Branding Media 193

Sword and the Script

APRIL 23, 2024

Study by Bain and Google finds that high-performing B2B software companies conduct marketing experiments, think about marketing measurement more and have brought more of martech skills back in-house There are a lot of things high-growth B2B technology companies do differently with respect to marketing than their peers: they have officers on their board of directors with marketing experience ; they respect their prospects’ time with clear, concise language; they create genuine thought leadership

Software 115

Software B2B Company Marketing 115

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) M

SEO 129

SEO Measurement Television Google 129

Agility PR Solutions

APRIL 24, 2024

Worried that your blog posts or articles aren’t attracting the visitors that they used to? This could point to content decay, and could be a sign that your target audience isn’t finding your website as easily as you’d like. Don’t worry, though. Even if you are experiencing content decay, there are steps you can take […] The post Is content decay impacting your website’s traffic?

Blogging 100

Blogging Publicity 100

Culpwrit

APRIL 22, 2024

I recently was asked by a young reader of this blog for advice on what to wear to a relative’s funeral. The fact he asked me for advice suggested he knew that his normal casual attire might not be sufficient. The question gave me a flashback to a college course I took long ago… Continue reading Show Your Respect by Dressing Respectfully The post Show Your Respect by Dressing Respectfully appeared first on Culpwrit.

Course 101

Course Blogging 101

5W PR

APRIL 24, 2024

In the fast-paced world of technological innovation, staying ahead of the curve is essential. 5W recently had the chance to attend eMerge America in Miami and carved out time for “Unleashing the Power of Exponential Technologies with Peter Diamandis”. A visionary thinker and entrepreneur, Diamandis shared some profound insights into the current trajectory of exponential technologies and their implications for the future.

Technology 78

Technology Education Ethics Industry 78

PRSay

APRIL 25, 2024

For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk.

Strategy 78

Strategy Brand Branding Leadership 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Steve Barrett on PR

APRIL 25, 2024

WPP, IPG, Omnicom and Publicis have all now reported their Q1 numbers and the outlook for their PR firms is not uniform.

Agency 90

Agency Company Report Blogging 90

Agility PR Solutions

APRIL 23, 2024

Ancient Romans preferred a loss that occurred due to following rules to a victory where one bent or broke the rules. Why? Because in the long run, having/knowing the rules will give you the most consistency and provide the best net-positive results. How did this serve the Romans? Well, they were undisputed on the battlefield […] The post 4 ways to leverage user research for sustainable marketing success appeared first on Agility PR Solutions.

Marketing 105

Marketing Publicity 105

Bianchi Biz Blog

APRIL 24, 2024

The Automotive Industry Action Group’s (AIAG) CEO Matt Pohlman was recently interviewed by Jeff Gilbert, automotive reporter and host at WWJ Newsradio 950. Pohlman discussed the next generation of supply chain best practices and standards the mobility industry is creating through AIAG. Listen to Jeff Gilbert’s report here: The post WWJ-AM’s Jeff Gilbert Interviews AIAG CEO Matt Pohlman appeared first on Bianchi PR.

Interviews 81

Interviews Automotive Mobile Report 81

5W PR

APRIL 22, 2024

The fintech sector is rapidly changing the game. Things like mobile payments, digital wallets, robo-advisors, and more, are all revolutionizing the way people handle their finances. However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech.

Consumer 78

Consumer Financial Crisis Management Reputation 78

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PRSay

APRIL 24, 2024

Ralph Kam, APR, Fellow PRSA, a longtime PRSA member and volunteer leader, passed away on March 25. He was 67. Kam worked for decades in Hawaii’s PR profession, including government, health care, financial services and education roles. As an instructor at the University of Hawaii at Manoa, Hawaii Pacific University, Cha­mi­nade University, and the University of Phoenix, he helped form the professional foundations of many communicators.

Education 78

Education Ethics Government Financial 78

Ethical Voices

APRIL 22, 2024

This week on Ethical Voices, Missy Hurley , the co-founder and CEO of B2 Communications , discusses a number of important ethics issues: What to do when advocacy groups change your words to spread misinformation How to deal with biased reporters When ethically to disclose you used AI Why don’t you tell my listeners more about yourself and your career?

Report 83

Report How To Ethics Nonprofit 83

Agility PR Solutions

APRIL 24, 2024

Maybe they’re fed up with the lack of progress, or just have other things to worry about, but new data from direct-to-consumer ecommerce firm ESW reveals that US consumers are less sustainably minded than they were just a year ago. Scoring just 49 this year vs. 51 in 2023, the US also lags the global […] The post Sustainability support among consumers is slipping overall in the US and Canada, lagging the global average—what it means for brands appeared first on Agility PR Solutions.

Consumer 94

Consumer Brand Branding Data 94

Axia PR

APRIL 23, 2024

Secure media attention amid mass journalist layoffs, a saturated pitching environment, and the rise of new media. The journalism industry is in a constant state of evolution, and the current media climate is harder to navigate than ever. Even after you’ve crafted the perfect story that is novel, timely, and relevant to a publication’s target audience, you might still be left scratching your head waiting for a reply.

Pitching 71

Pitching Publicity Journalism Data 71

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

5W PR

APRIL 26, 2024

Possible Miami 2024 brought together influential panels that delved into the evolution of brands, the power of collaboration, the significance of cultural alignment, and the future of data-driven marketing. Here are the key takeaways from the event: 1. Evolution of Brands: The NBA panel emphasized the necessity for brands to evolve over time, especially in light of new eras of basketball emerging from events like the NCAA March Madness tournament.

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78

OnePitch

APRIL 25, 2024

Much like doing taxes or jumpstarting a car, some things just aren’t always taught in schools, they’re learned by doing. In PR, working with freelance journalists is much the same. Sure, you may have received a few generic tips here and there about working with the media at large, but what about the nuances of what makes freelancers tick, the value of pitching them, and how to build a lasting relationship?

Pitching 68

Pitching Media How To 68

Buzzstream

APRIL 25, 2024

Brand mentions are great. But what happens if they don’t link? Is it even worth it? At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site.

Brand 62

Brand Branding How To SEO 62

Agility PR Solutions

APRIL 21, 2024

Like the rest of the business world, marketing and PR leaders have been busily attempting to get AI incorporated into their operations so they can enjoy the productivity benefits that the tech has been dangling before them. But in this fast-moving effort, many are realizing that AI implementation is just the beginning of the problem […] The post Comms pros speak out on AI’s biggest challenges, saying the greatest obstacles to comms digitalization are human, not technical appeared first on

Marketing 110

Marketing Trends Publicity 110

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

HMA Public Relations

APRIL 22, 2024

Happy #MediaMonday! Check out a new feature from PRGN partner agency Bianchi Public Relations on Emma Lutjen, an associate editor at EE World Online. Meet the Media in this post!

Meeting 76

Meeting Agency Media Publicity 76

Maxim Behar

APRIL 25, 2024

They say easy money is easy to spend. However, when we talk about it casually over coffee or in serious meetings, as people in business, we don't recognize that concept. People like me never heard about easy money and never did an easy business. Every single penny, every cent - we've always earned with a lot of hard work, energy, imagination, and persistence.

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59

Bianchi Biz Blog

APRIL 25, 2024

Written By: Emma-Jane Dinan, General Manager, MOVE GLOBAL EVENTS As an automotive or mobility tech supplier, you must have MOVE on your agenda. Taking place at the Austin (Texas) Convention Center on September 24-25, MOVE America has been designed to connect the entire mobility ecosystem with a focus on tech, business models and sustainable futures.

Mobile 57

Mobile Transportation Automotive Policies 57

Axia PR

APRIL 21, 2024

Streamline the pitching process and other workflows with smarter tools. In the fast-paced world of public relations, every second counts. Finding ways to maximize efficiency while maintaining high-quality work is essential, which is why text replacement has emerged as an invaluable time-saving tool for PR pros pitching media.

Tools 62

Tools Pitching Publicity Media 62

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand

Agility PR Solutions

APRIL 22, 2024

It’s no secret that today’s digital ecosystem is saturated with content, making it increasingly difficult for PR campaigns to grab the attention of targeted audiences. The key issue at stake for PR professionals is ensuring their messages are not only delivered but also seen, read, and acted upon. The combination of SMS and social media […] The post 10 best practices for combining SMS with social media in PR campaigns appeared first on Agility PR Solutions.

Social Media 105

Social Media Media Publicity 105

HMA Public Relations

APRIL 25, 2024

The newly released State of Journalism 2024 report from Muck Rack provides a comprehensive look at today's media landscape. Justin Liggin shares key trends and statistics on media pitching, AI, the value of PR, and more in a new blog post.

Journalism 66

Journalism Trends Pitching Report 66

OnePitch

APRIL 23, 2024

Ilona Limonta-Volkova is the host of Money Memories, an NPR podcast, as well as a contributing writer on fintech at Forbes.

Media 77

Media 77