Inbound PR

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Inbound PR: A Modern Approach to Public Relations (by ChatGPT)

Inbound PR

I've been fascinated by ChatGPT pretty much since the beginning and even more so now. It's amazing for content creation but also for idea generation. From time to time I ask ChatGPT various questions to gather new ideas and today I decided to ask ChatGPT to summarise Inbound PR. The answer was so good I decided to publish it here. Inbound PR: A Modern Approach to Public Relations (by ChatGPT) Inbound PR is a contemporary approach to public relations that has gained prominence in the digital age.

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How to Set SMARTER Goals

Inbound PR

Setting goals is pivotal for success. This is true in your personal and professional life. If you want to go far in your career, you need to have goals. If you want to manage your finances well , you need to have money goals. The list goes on. Goals can be this fluffy thing people struggle with because they are not always easy to make them strong and sticky.

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My 4 Learnings from European Women in Tech

Inbound PR

Last week, I attended the European Women in Tech conference in Amsterdam. It's been a while since I went to an event like this and it was great to be back learning and networking. I attended dozens of sessions and wanted to spend some time reflecting on them. The best way for me to reflect is by writing. Writing is my way of thinking and learning and I'm getting back to it more and more as well.

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Customer Experience + Employee Experience = Total Experience

Inbound PR

76% of customers say they are less loyal to a brand than two years ago. This finding comes from research about customer and employee experience in EMEA we recently released at ServiceNow. The challenging economic landscape and ever-high inflation are the primary reasons to drive brand loyalty down. To battle the current environment, customers are cutting costs, switching to cheaper alternatives and leaving brands for competitors that offer more or better value.

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Making the Most of Non-Linear Career Paths

Inbound PR

A few months back, my good friend Kareem Mostafa who I've featured in the blog introduced me to a friend of his - Leon Nussbaumer. Leon runs an excellent and top-rated podcast about professionals and careers called Leon & The Professionals. Leon and I got to talking and decided to record a session as well. Leon was great to work with and I thoroughly enjoyed our conversation which could have gone for much, much longer.

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The Importance of Knowing Your Work Style

Inbound PR

When you start a new job, join a new company or a new team, others need to understand how you work. The earlier you get to know the people you will be closely working with and the earlier they get to know you, the smoother your work collaboration will be. Transparency about what you like and don't like, how you work, how you communicate, and how you make decisions at the very beginning is key for your success in the new role, company or team as well.

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What Was Hot on Iliyana's Blog in 2022

Inbound PR

Even though I didn't write much here last year (although I had great intentions but ended up writing a book ), the blog kept being popular with lots of views and readers so today I'm doing a review of what you liked the most in 2022 here. I will use this info to create new content that aligns with what you're reading the most. What I'm finding very interesting from this analysis is how just within a few years, the most popular posts are starting to move from those on the PR topic over to those o

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