Inbound PR

APRIL 11, 2022

I was recently made aware of a book called "Zone to Win" and having just watched a video summarising the key points, I found it fascinating. It's not just about why established companies struggle to embrace disruptive innovation but about how they can do it. Even though I have not yet read the book, I thought it would be helpful to share some of the key points with you as they can be an eye-opener.

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Inbound PR

MARCH 20, 2022

At the beginning of the year, I promised myself to go slower. That promise relates to clothes, shoes and accessories as well - either through 'slow fashion' or simply making a lot more conscious decisions about the things that I buy to wear for myself or my family (if at all). Why am I making this decision? Because 'make, waste, dispose' is the premise of fast fashion and it doesn't fit with my sustainability beliefs and zero-waste efforts.

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Inbound PR

FEBRUARY 21, 2022

70% of all projects in organisations fail. Shocking isn't it? But it's the reality. And most often than not, projects fail because of competing priorities. We move too fast and work on too many things at the same time. Many leaders want everything done now. Program and project get assigned to multiple projects at the same time alongside other stakeholders from the companies.

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Inbound PR

JANUARY 3, 2022

With the New Year having just arrived, I have a confession to make. I'm a total speedoholic and a rushaholic. And I've become an even bigger speedoholic and rushaholic since having a baby and returning to full-time work. Reflecting on 2021, I realise that I have managed to achieve a lot - got back to work from maternity, managed to juggle having my daughter at home until she was 11 months before she started daycare, made new friends in the Netherlands, travelled 3 times during these COVID days (

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Inbound PR

NOVEMBER 23, 2021

Last week, I had the pleasure of presenting at the Digital Marketing Transformation e-Conference on the topic of Disrupt or Be Disrupted. It's been a while since I've done some public speaking and even though it was all online due to COVID-19, I loved it. I realised how much I miss it and how energised I feel by the audience and by the opportunity to share what I know.

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Inbound PR

AUGUST 18, 2021

It's been busy the last few months. I've been quiet on this blog and I'm not going to lie, finding time to write between an expanded job role and a now 10-month old still at home has been tough. Juggling is challenging, as I'm sure you'll agree. In fact, the whole world would agree that what makes life today truly unprecedented is the pace of change.

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Inbound PR

MARCH 22, 2021

Lately, quite a few people from my network reached out to seek my advice on getting a job in tech, given my close to 5 years at HubSpot and now almost 2 at Cisco and the fact that I started my career in a very different area - PR. Tech and IT are hot industries right now especially with the whole Coronavirus situation that's pushing us to 100% work remotely.

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Inbound PR

FEBRUARY 18, 2021

Two big concepts in project management are waterfall and agile. Both are methodologies for executing projects with waterfall being the traditional one and agile the newer, more modern one. This is another post in my project management fundamental series and we'll look at the two approaches, their differences, advantages and disadvantages. Let's describe briefly the two concepts first.

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Inbound PR

FEBRUARY 3, 2021

I returned from maternity leave about two weeks ago and stepped into a new role as a Program Manager in the Chief of Staff office for CX EMEAR at Cisco. It's an exciting move for me and so far it's been super interesting. Lots to do, lots of new people to work with, lots of opportunities to make an impact. Since I started my career, I've held about 10 different positions and switched four industries - I began in PR, moved into Marketing, then Customer Success, then Project and Program Management

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Inbound PR

JANUARY 20, 2021

Consider it a buzzword or not, ROI is still important. Executives care about it. They want to know that company investments are worth it. When it comes to building or growing a new department such as Customer Success, especially if you don't have experience in it, ROI is equally important. It's normal to ask if it's worth it and to wonder how to measure the success of the investment.

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Inbound PR

JANUARY 6, 2021

As the new year begins, not only do I reflect on what's happened for me personally and professionally, but also on how this blog has been performing. I'll have to be honest, 2020 was rather busy for me with a still relatively new job at a new company in a new country, getting pregnant and giving birth, moving to a new city, buying a house and furnishing it.

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Inbound PR

DECEMBER 23, 2020

One more year has flown by. And what a year it has been for all of us with COVID-19 completely changing our personal and professional lives. To me, the crisis has had both positive and negative implications. I've been able to spend so much time with my now husband but we were restricted and couldn't travel and be with family and friends as much as we would normally do.

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Inbound PR

DECEMBER 9, 2020

This is a guest post by Eric Weisbrot from JW Surety Bonds. Scope creep is a silent killer for projects. Even the most seasoned professionals can easily miss rising costs and scope since they tend to slowly grow over the life of the project. Luckily, there are many simple ways to manage scope creep before it gets out of control. An effective project kick-off meeting is a major way you can tackle sources of scope creep.

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Inbound PR

NOVEMBER 25, 2020

Customer Success is a relatively new field, both from an organisational perspective as in a department and also from a career perspective for individuals. I've been working in Customer Success for quite a few years. Even my early days working in PR agencies and taking care of PR clients should be considered working in Customer Success although I held a different title.

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Inbound PR

NOVEMBER 12, 2020

This is a guest post by my friend and former colleague Sam Hirbod. This year, INBOUND 2020 - HubSpot's yearly inbound conference - moved to an all-digital immersive format featuring exceptional speakers ranging from Sandy Carter, VP of Amazon Web Services to Chrissy Teigen, Bestselling Author. The move to digital events is not something HubSpot is alone in doing, it’s been an ongoing trend for the past years but 2020 definitely accelerated the process of having industries digitising their effort

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Inbound PR

OCTOBER 29, 2020

If you start learning to get yourself certified by the Project Management Institute, you'll encounter a very organised approach to the practice. You'll also have to make use of the PMBOK book. One of the first things you'll learn from it is that there are five project management process groups, 10 knowledge areas and 47 processes, each with inputs, outputs, and tools & techniques.

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Inbound PR

OCTOBER 14, 2020

A few weeks ago, I had the pleasure of joining John from Big Ideas Machine for their podcast called Heroes of B2B PR. It's been a while since I've done a podcast or a presentation on Inbound PR mainly because my career has somewhat moved into a different direction. We discuss that during the podcast - my focus now lies on Project and Program Management and Customer Success.

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Inbound PR

OCTOBER 1, 2020

This is not going to be one of the typical posts on this blog. I'm not going to cover PR, marketing, customer success or project management. Instead, I'm going to talk about something far more personal - decisions and choices I've made to live a little bit of a greener and less wasteful life. I've always been interested in sustainability but more from the business side of things.

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Inbound PR

SEPTEMBER 16, 2020

When you are building a Customer Success practise at your company, there are quite a few things to consider. Few businesses have completely figured it out and are running CSM teams efficiently and super effectively. In fact, only 30% of CS professionals think that their company has provided them with enough resources to do their jobs properly. The most requested resources are better tools at 39% and more training at 31%.

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Inbound PR

SEPTEMBER 3, 2020

A good project manager needs to develop both hard skills and soft skills. While hard skills are all about knowledge and execution according to project management standards (e.g. knowing how to create a project charter, how to do agile etc.) and are easier to learn, soft skills need years practising and mastering. Some people are born with a natural ability to be great project managers, others need to cultivate their soft skills more.

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Inbound PR

AUGUST 19, 2020

This is a guest post written by Andriana Moskovska. Over the years, content marketing has proven to be a valuable tool for businesses. It turns out that 88% of marketers use content marketing for their marketing strategies. This figure may sound promising, but did you know that 63% of businesses don’t have a documented content marketing strategy ? We often hear the phrase “content is king,” which is true.

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Inbound PR

AUGUST 5, 2020

I've always believed that you don't need to work harder or longer to achieve more. You simply need to work smarter. But that doesn't often come naturally or easily, especially if you are inexperienced and junior or still new to a role where you want to prove yourself. Over the years, I've managed to build some habits that allow me to work smarter and fewer hours and simultaneously to achieve more with better results and higher quality.

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Inbound PR

JULY 24, 2020

One of the reasons why I wrote the Inbound PR book was to help PR professionals open their eyes to the need for modern measurement and tangible proof of PR results. Inbound Marketing is terrific at showing the monetary value of marketing efforts so there's a lot that PR could learn. Measurement has always been a problem in PR. For years, PR pros have used fluffy metrics (and some continue doing so).

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Inbound PR

JULY 14, 2020

When you're trying to introduce Customer Success (or Customer Experience ) in your organisation, you're obviously going to need a team. That team doesn't just consist of leadership people who will set up the vision and plan for the Customer Success organisation but you also need those who will take care of your customers, most often called Customer Success Managers (CSMs) - also called Client Success Managers or Customer Success Executives (CSEs).

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Inbound PR

JULY 3, 2020

Today, we continue with our project management fundamentals series.

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Inbound PR

JUNE 18, 2020

Republished book review by Matt Bergman from Amazon. (Thanks, Matt!). Iliyana Stareva has written what I’d call, with a considerable degree of confidence, the most important, actionable and forward-looking PR book of the past ten years. That’s true, I believe, for the following reasons, which I’ll circle back to and discuss in a bit more detail: The author sets a detailed course for the future of PR that aligns with the thinking and capabilities of the relatively few genuinely progressive agenci

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Inbound PR

JUNE 3, 2020

When I was doing some research on influencer marketing a few months ago, I came across a lot of nice infographics but the one that stood out was actually a gifographic. I hadn't heard the name before but it's pretty cool. It's just an infographic as we know them but with gifs and it makes it much more fun. So today, we'll look at one such gifographic (perhaps you can think about creating some for your business too) that covers some interesting influencer marketing strategies.

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Inbound PR

MAY 21, 2020

A couple of months ago, I covered customer experience and the Cisco racetrack - or lifecycle across the customer journey that's extremely important for companies to be able to drive customer success. Today, I want to show you one more model that's become more and more popular if you work in SaaS or Customer Success. This model is called L.A.E.R. and stands for Land, Adopt, Expand and Renew.

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Inbound PR

MAY 6, 2020

The most important document when you're at the very start of a new project is the project charter. This is what we will look at today as part of my series on project management fundamentals - if you missed previous posts, we've so far covered the differences between projects and operations as well as those between projects, programmes and portfolios , the DARCI model for stakeholder engagement and how to run an effective project kick-off meeting.

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Inbound PR

APRIL 23, 2020

This is a guest post by Edyta Kowal. The temptation to deliver as many leads as possible can be very strong on the part of marketing teams. But at the same time damaging. After all, it’s all about inspiring the customer to visit the store and make a purchase, and not just browse around and leave empty-handed without even exchanging a single word with the sales assistant.

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Inbound PR

APRIL 16, 2020

Over the years, I've often been asked how I learn not just to do a job very quickly but to excel at it very quickly. I don't think I have some kind of a magic solution to this but I've come to realise that there are a few things that can make you not just good, but great at any job fast. Of course, it all comes down to finding something that you actually like.

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Inbound PR

APRIL 2, 2020

Do you feel like everything around you is about COVID-19? I turn on the news, it's non-stop COVID-19. I check my Facebook feed, it's all COVID-19. My LinkedIn, same story. My Twitter, likewise. Google, also. COVID-19, COVID-19, COVID-19. But what's worse is that COVID-19 has overtaken my inbox - I've received dozens or more emails from companies, including a bunch of irrelevant and dry press releases on how they're tackling the crisis.

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Inbound PR

MARCH 23, 2020

We've so far covered quite a few topics around project management - the differences between projects and operations as well as those between projects, programmes and portfolios , the DARCI model for stakeholder engagement. A very, very key thing for any project, is its kick-off or the meeting that gets the project team together to get the project started.

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Inbound PR

MARCH 16, 2020

With the coronavirus having dramatically shaken our world (although I have my thoughts about this whole thing), many companies are encouraging or even requiring their employees whenever possible to work from home. I've been fortunate enough to have worked for two companies where working from home is a normal part of the company culture (and that my job permits for me to work at home).

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Inbound PR

MARCH 4, 2020

Would you say customer experience (CX) is one of the key corporate buzzwords in the last few years? I'd definitely say so. Alongside digital transformation , it's probably the biggest concern for a lot of companies. Why is that? Well, because the customer really has become king. Consumers have never been so empowered as they are before - they have the internet at their fingertips, they make buying decisions on their own through their research and with the help of peer recommendations, they are v

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Inbound PR

FEBRUARY 25, 2020

I've been covering a lot about influencer marketing over the last few months. In my latest post about it, I shared how I used to work with influencers. I think everyone has their own formula and every brand have their own process or strive to develop their own process but there are some basic, important steps that must always be considered and need to be part of any influencer marketing campaign.

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Inbound PR

FEBRUARY 13, 2020

To be a successful project manager, one of the key skills you need to have or need to acquire is stakeholder management. This is yet another of the project management fundamentals. That's especially important because often you'll be the person responsible for the execution and the success of a project and you'll have a team of people who will be doing the work but they won't report into you directly.

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