Inbound PR

The Four Management Zones in the Age of Disruption

Inbound PR

I was recently made aware of a book called "Zone to Win" and having just watched a video summarising the key points, I found it fascinating. It's not just about why established companies struggle to embrace disruptive innovation but about how they can do it.

Going Sustainable When it Comes to Fashion - Fast vs Slow Fashion

Inbound PR

At the beginning of the year, I promised myself to go slower. That promise relates to clothes, shoes and accessories as well - either through 'slow fashion' or simply making a lot more conscious decisions about the things that I buy to wear for myself or my family (if at all).


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The 6 Pillars of Project Management Leadership

Inbound PR

70% of all projects in organisations fail. Shocking isn't it? But it's the reality. And most often than not, projects fail because of competing priorities. We move too fast and work on too many things at the same time. Many leaders want everything done now.

Going Slow in 2022

Inbound PR

With the New Year having just arrived, I have a confession to make. I'm a total speedoholic and a rushaholic. And I've become an even bigger speedoholic and rushaholic since having a baby and returning to full-time work.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

9 Stats About the Unprecedented Pace of IT Change Today

Inbound PR

It's been busy the last few months. I've been quiet on this blog and I'm not going to lie, finding time to write between an expanded job role and a now 10-month old still at home has been tough. Juggling is challenging, as I'm sure you'll agree.

How to Achieve More in Less Time - My 3 Key Tips

Inbound PR

I've always believed that you don't need to work harder or longer to achieve more. You simply need to work smarter. But that doesn't often come naturally or easily, especially if you are inexperienced and junior or still new to a role where you want to prove yourself.

How to Create a Work Breakdown Structure [Project Management Fundamentals]

Inbound PR

Today, we continue with our project management fundamentals series. Project Management

The L.A.E.R. Model in Customer Success

Inbound PR

A couple of months ago, I covered customer experience and the Cisco racetrack - or lifecycle across the customer journey that's extremely important for companies to be able to drive customer success.

5 Proven Strategies to Generate Leads in SaaS

Inbound PR

This is a guest post by Edyta Kowal. The temptation to deliver as many leads as possible can be very strong on the part of marketing teams. But at the same time damaging.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Disrupt or Be Disrupted [Video]

Inbound PR

Last week, I had the pleasure of presenting at the Digital Marketing Transformation e-Conference on the topic of Disrupt or Be Disrupted. It's been a while since I've done some public speaking and even though it was all online due to COVID-19, I loved it.

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How to Manage Scope Creep [Project Management Fundamentals]

Inbound PR

This is a guest post by Eric Weisbrot from JW Surety Bonds. Scope creep is a silent killer for projects. Even the most seasoned professionals can easily miss rising costs and scope since they tend to slowly grow over the life of the project.

Digitisation - The New Normal Post COVID-19

Inbound PR

This is a guest post by my friend and former colleague Sam Hirbod. This year, INBOUND 2020 - HubSpot's yearly inbound conference - moved to an all-digital immersive format featuring exceptional speakers ranging from Sandy Carter, VP of Amazon Web Services to Chrissy Teigen, Bestselling Author.

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The Top Posts on Iliyana's Blog for 2020

Inbound PR

As the new year begins, not only do I reflect on what's happened for me personally and professionally, but also on how this blog has been performing.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

3 Things Customer Success Managers Need to Be Effective

Inbound PR

When you're trying to introduce Customer Success (or Customer Experience ) in your organisation, you're obviously going to need a team.

My Top 5 Working from Home Tips

Inbound PR

With the coronavirus having dramatically shaken our world (although I have my thoughts about this whole thing), many companies are encouraging or even requiring their employees whenever possible to work from home.

10 Things I'm Grateful For This Christmas

Inbound PR

One more year has flown by. And what a year it has been for all of us with COVID-19 completely changing our personal and professional lives. To me, the crisis has had both positive and negative implications.

Top 3 Tips How To Get a Job in Tech [For Non-Tech People]

Inbound PR

Lately, quite a few people from my network reached out to seek my advice on getting a job in tech, given my close to 5 years at HubSpot and now almost 2 at Cisco and the fact that I started my career in a very different area - PR.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How I Started My Career in PR and Where it Got Me

Inbound PR

I started my career in PR. That was a conscious choice, I wanted to do PR. When I was at university doing a BA in International Business in Germany, you could say that I fell in love with Public Relations during a module in Marketing where I got exposed to PR for the first time.

Agile vs. Waterfall Project Management [Project Management Fundamentals]

Inbound PR

Two big concepts in project management are waterfall and agile. Both are methodologies for executing projects with waterfall being the traditional one and agile the newer, more modern one.

Why Traditional PR No Longer Works in an Inbound World

Inbound PR

If you work in marketing and PR, you know there’s been a sea change. The old “push” tactics the industry once relied on no longer work well in the digital age.

Top 7 Tips for Stepping Into a New Role

Inbound PR

I returned from maternity leave about two weeks ago and stepped into a new role as a Program Manager in the Chief of Staff office for CX EMEAR at Cisco. It's an exciting move for me and so far it's been super interesting.

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

The Difference Between Projects and Operations

Inbound PR

Lots of people confuse projects and operations and oftentimes they consider operations to be an ongoing project. But there's no such thing as an ongoing project.


5 Key Takeaways for Getting Start-ups Off the Ground

Inbound PR

This is a guest post by Liuda Nebozhak from Crello. Every start-up undergoes some trial and error in its first 1-2 years. Those are probably some of the most difficult and crucial learnings of any new business. There's a ton start-ups need to figure out, including their own PR and marketing. PR especially plays a key role because as a start-up nobody knows you and you need to get the word out about your existence, your products and the new value that you add in the market.

Getting Started with AI for Marketing and PR Agencies

Inbound PR

AI or Artificial Intelligence has definitely become one of the most popular buzzwords in marketing and PR over the last few years. Most marketing and PR pros haven't yet figured out the implications of AI in their jobs and there seems to be this misunderstanding that AI will replace the human. In fact, according to a recent report automation threatens a quarter of marketing and PR jobs. I don't believe this to be true. AI to me is an enabler, just as technology is.

How to Run an Effective Project Kick-off Meeting [Project Management Fundamentals]

Inbound PR

We've so far covered quite a few topics around project management - the differences between projects and operations as well as those between projects, programmes and portfolios , the DARCI model for stakeholder engagement.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

9 Tips for Customer Success Managers

Inbound PR

Customer Success is a relatively new field, both from an organisational perspective as in a department and also from a career perspective for individuals. I've been working in Customer Success for quite a few years.

Show Me Your Online Newsroom and I'll Tell You Who You Are

Inbound PR

This is a guest post by my friend Edyta Kowal from Prowly. A newsroom has always been a brand’s window on the world. But the way we’ve been communicating with the world through this tool has changed quite a bit over the years. Today, in the era of oversupply of all sorts of content, which almost everyone creates now, we find it increasingly difficult to be distinct.

The Top Soft Skills of a Project Manager [Project Management Fundamentals]

Inbound PR

A good project manager needs to develop both hard skills and soft skills. While hard skills are all about knowledge and execution according to project management standards (e.g. knowing how to create a project charter, how to do agile etc.)

The What, How and Why of Inbound PR [Podcast]

Inbound PR

A few weeks ago, I had the pleasure of joining John from Big Ideas Machine for their podcast called Heroes of B2B PR. It's been a while since I've done a podcast or a presentation on Inbound PR mainly because my career has somewhat moved into a different direction.

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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

How to Earn Stakeholder Commitment in a Multicultural Setting

Inbound PR

To be a successful project manager, one of the key skills you need to have or need to acquire is stakeholder management. This is yet another of the project management fundamentals.

39+ Social Media Statistics & Trends You Need to Know in 2019

Inbound PR

Did you know that people online have an average of 8.5 social media accounts? I definitely have more in terms of registered accounts but I am active on about 10. Last week, I was in a webinar that Paul Sutton invited me to participate in after doing a podcast together on Inbound PR and during our conversation he pointed us to some very good resources from GlobalWebIndex. One of them was the 2019 Social Media Trends Report which I want to review with you today.

Why There's Never Been a Better Time for Inbound PR

Inbound PR

Do you feel like everything around you is about COVID-19? I turn on the news, it's non-stop COVID-19. I check my Facebook feed, it's all COVID-19. My LinkedIn, same story. My Twitter, likewise. Google, also. COVID-19, COVID-19, COVID-19.

Inbound PR: The Future of PR & the Most Important Book on the Industry in Years - Required Reading

Inbound PR

Republished book review by Matt Bergman from Amazon. Thanks, Matt!). Iliyana Stareva has written what I’d call, with a considerable degree of confidence, the most important, actionable and forward-looking PR book of the past ten years.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.