Shift Communications

AUGUST 2, 2022

In the ongoing journey toward a more equitable world — and to guide coverage of it — a group of writers, editors, DEI professionals and industry leaders have developed a guide designed to serve as “a living resource for all journalists and storytellers seeking to thoughtfully cover evolving social, cultural and identity-related issues.”.

Corporate 88

Corporate Real Estate Communications Marketing 88

Doctor Spin

FEBRUARY 15, 2024

Communications (with an ‑s) refers to the means used to transmit information. Refers to transmitting information and understanding from one entity to another. Refers to the systems, technologies, and methods for transmitting messages over distances. Merriam-Webster.com. Communication vs Communications. 2024, January 2).

Communications 52

Communications eBook System Corporate 52

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

The Hoffman Agency

AUGUST 21, 2019

Take Our Daughters and Sons to Work Day , more commonly referred to as Bring Your Child to Work Day , has been an American tradition for decades, but with the changing attitudes toward marriage, children and professionalism, our Washington office decided the institution needed a modern spin. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. Once the strategy is nailed down you’re ready to write the PR plan.

Strategy 265

Strategy How To Resources Employee 265

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption).

Enterprise 177

Enterprise Big Data Technology Analysis 177

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption).

Enterprise 156

Enterprise Big Data Technology Analysis 156

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. 2 Kathi Kruse. which is what all fiction books do, right?

Marketing 251

Marketing Resources Content Marketing Leadership 251

PRSay

FEBRUARY 15, 2019

who was asking is because they lacked the formal tone that many of us associate with business writing. What that professor would refer to as “grammar errors,” I’d call adaptations to acknowledge more common usage. The reason they stood out to this Ph.D. When to break the rules.

Pitching 149

Pitching Media Relations Examples Course 149

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

Social Media 85

Social Media Industry Film Viral 85

Deirdre Breakenridge

NOVEMBER 16, 2016

Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do. Deirdre Breakenridge: A few years ago, your team coined the term “PRTech” and championed the development of its ecosystem. How has the space changed since then?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Shift Communications

MARCH 26, 2015

For many reporters we work with, it’s the only way they will write about a new trend, a “disruptive technology” or a client. First, suggest to your client that the sales staff have their own incentive and that the drive for customer references is a focus of the entire organization. Make it manageable: Don’t ask for a press release.

Pitching 60

Pitching Technology Report Trends 60

ReimaginePR

MARCH 8, 2016

Sam suggested writing a blog on the basics of Sending and Formatting Emails, and we thought this was a great idea because we get a lot of awesome emails from students and young emerging PR stars in the making asking if we’re hiring. So this post is for the young up and comers who take the time and effort to write us. Over to you, Sam!

Writing 120

Writing Privacy Blogging Consumer 120

Ishmael's Corner

MAY 17, 2015

For the 27 Americans out there who aren’t football fans, Deflategate refers to the accusation that the New England Patriots secretly let some of the air out of the footballs to make it easier for Brady to pass the ball in a playoff game against the Baltimore Colts. As for the storytelling in the microsite, I will give it this.

SEO 60

SEO Real Estate Google Content Marketing 60

Deirdre Breakenridge

MARCH 2, 2015

One of the things I have always cherished about writing is the ability to convey a story or thought. Storytelling is a powerful tool to share and exchange ideas. Give them a reference giveaway. A Guest Post By Natasha Clark, Founder of Lioness Magazine. Word of mouth never goes out of style.

Enterprise 150

Enterprise Community Education Radio 150

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> Before getting started, we referred back to the Growth-Driven Design Methodology. Finally, we were ready to write! And Why You Should Now.

Web 60

Web Internal International Storytelling 60

Mark My Words

OCTOBER 2, 2020

I hope the whole subject of storytelling and conversation emerges with relatively clarity from our activity with Joey and Dexter, so I won’t keep banging on about it. As a post-script, whilst I was writing this, out of simple curiosity I googled “parrot bit Frank Windsor’s ear”.

Print 78

Print Course Fashion Storytelling 78

ReimaginePR

MAY 30, 2015

Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1. On a printed page or digital copy on a jump drive, it’s often better to have it at the top so journalists can refer back to it quickly. I would challenge you to write a more human bio.

Media 120

Media Television Video Print 120

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Ira Glass discusses preparation: 3. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

The Hoffman Agency

SEPTEMBER 1, 2020

However, one task that stands out to me is writing personalized pitches to reporters. By incorporating the occasional emoji into a media pitch, along with puns and pop culture references in social media captions, I humanized my content. Therefore, authentic and dynamic storytelling is the best approach.

Pitching 36

Pitching Internal International Meeting 36

The Hoffman Agency

JUNE 4, 2019

So how can a company create a media buzz without journalists writing it for them? This allows the journalist to refer to the company as a resource of information when they need it. There are many layers of storytelling, but it is so much more than just writing content. By becoming a source for the media.

Media 34

Media Content Marketing Company Agency 34

Masters in Communications

NOVEMBER 14, 2018

Emotional empathy refers to the ability to share another person's emotions. RELATED : Master the Art of Storytelling. Cognitive empathy is the ability to understand how someone else feels and to work out what they might be thinking. Emotional empathy or Affective empathy. Compassionate empathy or Empathic Concern.

Groups 92

Groups Employee Study Training 92

Beyond PR

SEPTEMBER 8, 2016

Write about the thing, not the keyword string. While this advice from Bryan Kramer may have been in reference to influencer marketing programs, it holds true for content creation as well. With today’s audiences expecting more from your brand storytelling, it’s essential you deliver. By doing keyword research (Keywordtool.io

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives.

Agency 192

Agency Internal International Pitching 192

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Again, refer to your plan. Learn to write.

Storytelling 180

Storytelling Writing Journalism Creativity 180

The Hoffman Agency

SEPTEMBER 2, 2020

Reference work it’s done, or clients you’d love to work with. Adding a ‘what’s next for me’ displays an understanding of a career and how you want to develop. If you want the job, spend the time looking into the agency you’re applying to and tweak your template letter accordingly.

Handbook 36

Handbook B2B Agency Energy 36

Waxing UnLyrical

DECEMBER 24, 2010

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Here are three. Look at some of his parables. Wanna Subscribe?

Publicity 86

Publicity Creativity Measurement Twitter 86

PR Fuel

DECEMBER 7, 2021

A good way to make a press release impactful is to balance the storytelling side with factually focused writing. Public relations professionals are typically tasked with writing press releases and succinctly sharing a storyline or hard-hitting piece of news. Press releases should be factual and tell a story. Boilerplate.

Writing 103

Writing Construction Newspapers Storytelling 103

MaccaPR

MAY 28, 2015

You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. No matter whether parts of the four-minute Hyundai spot might have been staged, it’s a stone cold masterpiece of video storytelling – the crisp editing and use of Johann Strauss’ “Voices of Spring” waltz, in particular, is exquisite.

Film 48

Film Marketing YouTube Advertising 48

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Flack's Revenge

JANUARY 12, 2021

Read what they write and understand their research agenda to understand their thinking. Make sure to use good storytelling techniques to convey your message, featuring customers who have been positively impacted by your technology. Analysts save the decks and refer back when needed.

Industry 156

Industry Enterprise Trends Technology 156

Sword and the Script

DECEMBER 10, 2019

Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. You can find all posts that reference Muck Rack here. “Content marketing will revolve more around individuals and storytelling components. You can find all posts that reference OnePitch here.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article. That just happened to me!

Ethics 95

Ethics Advertising Advertising Analysis 95

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. A mentor of mine taught us to write executive quotes this way and it really does help in making them sound more real. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. There is no wrong answer here so long as the system captures the information you need to write a complete report. It’s our reference point to reflect back on as our characters grow or evolved throughout the story. HubSpot), and/or CRMs (e.g.

Report 52

Report How To Marketing Analytics 52

Sword and the Script

MARCH 3, 2020

For reference, here’s a list of PR technology companies I’m watching. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett.

Pitching 78

Pitching Instagram Survey Data 78

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119