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The Art of Storytelling

Spin Sucks

In the worlds of social and digital marketing, you can’t swing a cat without hitting an article about content: Why you need it, how to write it, and how to make it relevant and sharable. Content = storytelling. Storytelling Actually Isn’t Simple. But Storytelling Sounds Hard! Storytelling isn’t hard. Today’s guest post is written by Lindsay Bell. “We

The Power of Storytelling in PR


— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling. Steve’s team of storytellers use the four P’s to make a story great. “We are bombarded with information. Not Steve.

Sensory Awareness and Storytelling

Spin Sucks

Sensory Awareness and Storytelling. Write everything down. The post Sensory Awareness and Storytelling appeared first on Spin Sucks. Related Stories Back-to-School Guide for the PR Professional The Minimalist Approach to Brand Storytelling Creative Marketing the April Fools’ Way. By Laura Petrolino. As communicators, this provides us a challenge and an opportunity.

New Twitter Rules Good for Brand Storytelling

The Proactive Report

We’ve all learned to write short, pithy comments making every character count. But there are some changes you can put to good use in brand storytelling. Digital PR Online PR brand digital PR online PR social media strategy storytelling twitterTwitter rules have always restricted content to 140-characters. New Twitter Rules. That means you’ll no longer have to use the ”.@”

How to Write Like an IDIOT

Spin Sucks

It would be easier to answer this question if you were an IDIOT in writing. Your tactic is to intrigue a reader from the very first moment by writing an irresistible introduction to your post. Use hooks in your writing that can be used to “catch” visitors. More tips on writing an irresistible intro are awesomely described in Write to Done. No, no. Why is this?

Avoiding the Unkindly Cut in Business Writing

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. What does this have to do with business writing? The post Avoiding the Unkindly Cut in Business Writing appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I don’t smoke. I rarely drink more than two Old Fashioneds at a sitting. If I have a weakness, it’s called WG Yogurt. Their root beer yogurt deserves a Michelin star — “creamy with hints of cherry tree bark.” During my last stop at WG Yogurt,more.

Can an Algorithm Write a Better News Story than Humans?

Spin Sucks

You see, it’s about algorithms becoming better storytellers than journalists , and I’m not sure how I feel about it. And now we’re creating algorithms to write stories? But, as it turns out, some niche publications, including Forbes and other media powerhouses (who are remaining private) , have hired Narrative Science to write stories. But not to a computer.

Monday Roundup: Nonprofit Storytelling

Waxing UnLyrical

This week we help you get started with these nonprofit storytelling tips. It all comes down to a good story with a great beginning, middle, and end,” writes Joe Fox as he advises non-profits on how to tell a stellar story via video. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. ” 4. ” 7.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. She writes: “Want to know the real reason brands publish content with no value? This shows that good storytelling in content marketing isn’t a campaign, it’s a culture. The post Creative Storytelling as the Soul of B2B Marketing [UML] appeared first on Sword and the Script.

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Seven Issues That Can Crush Today’s Business Writing

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Thanks to the wonders of the Internet, writing is back in vogue. Yet, fresh challenges stand between today’s business writing and grabbing the reader by the scruff of the neck. As we scrutinize our own writing and the associated internal training, we view seven issues that guide us: 1. The post Seven Issues That Can Crush Today’s Business Writing appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Rethinking Ogilvy’s 10 Tips for Writing for Today’s World

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. So it was with David Ogilvy’s advice on writing that made the rounds on LinkedIn this week. The post Rethinking Ogilvy’s 10 Tips for Writing for Today’s World appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Business Communications Writing business communications business writing tips david ogilvy writing tips persuasive business writing PR writing tips writing tipsOgilvy penned these words on Sept.

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. 3. “ 642 Things to Write About ” by San Francisco Writers’ Grotto.

If Storytelling “Comes Naturally,” Why Is It So Hard?

Rock the Status Quo

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. You’d think public relations pros and journalists would have a natural talent for storytelling. I believe it.

Microsite Makes a Case for “Storytelling Techniques” in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. The post Microsite Makes a Case for “Storytelling Techniques” in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. To this point, we’ve considered the methodology as our intellectual property.

The Three Elements of Storytelling

Spin Sucks

Thirty second morality plays flashed a quick and simple kind of storytelling bent to sell products. The craft of storytelling is important because it gets the message into the guts, not the head, of the reader. Storytelling has long been an important marketing tool. This progression in storytelling is far from new. . Today’s guest post is written by Erik Hare.

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. 7 Ways Storytelling Makes Your Content More Compelling. Pedal-powered Storytelling.

Here’s What Your High School English Teacher Meant by “Show, Don’t Tell” in Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Business communicators can take lessons away from all forms of storytelling. One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.” Techniques For Effective Business Communications.

Storytelling Learned from Ann Romney

Spin Sucks

But as a speechwriter and storyteller, I watched. Storytelling is a smart tactic to win the hearts of audiences, and therefore, their votes. Barbara Sawyers helps people pull ideas out of their heads and onto the page through her writing, training, and book Write Like You Talk Only Better. Today’s guest post is written by Barbara Sawyers. . Or orange crates.

Stuart Horwitz: The Art of Storytelling


The biggest excuse for not writing is time. But writing the Great American Novel aside – the ability to clearly and creatively tell stories is one of the most important skills in the world of public relations. At InkHouse, the art of storytelling is always at the core of how we work with our clients. This type of writing should also help stave off writer’s block.

How to be an authentic storyteller

Public Relations Sydney

This is where the art of storytelling comes in. Storytelling allows you […]. The post How to be an authentic storyteller appeared first on Public Relations Sydney. Articles Thought leadership Writing Entrepreneur Expertise Experts from unknown to expert personal branding storytelling

Storytelling: Why It’ll Always Be Important


In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” This is true in writing and public relations; We have many stories to tell about our companies at any given time, but it’s in the selection and refinement of key stories (including what we […]. Musings storytelling

6 storytelling lessons from superheroes

PR Daily

RELATED: Here are 10 ways you can write better stories. ]. Use these lessons to suit up and power your storytelling efforts. Roughly 130,000 fans converged on San Diego on July 9-12 for Comic-Con. A once sparsely attended affair reserved for super geeks talking about funny books has evolved into a mecca for anyone with a place in their heart for a good hero story. Image via

5 aspects of storytelling brands often miss

PR Daily

In my book " Spin Sucks ," I write about how important it is to think about your brand storytelling like you would a novel. In that vein, here are five essential parts to brand storytelling. This story was originally published on PR Daily in November 2014. The quote that got me was, “No child will ever ask you to read them a press release at bedtime.”. We know it’s crap.

Adapting Strategies for Effective Storytelling in the Social Media Era


The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. First off, thank you so much for having me on the blog for a Q&A. Natalie P.

5 exercises to improve your storytelling skills

PR Daily

As Coyle writes in "The Talent Code": Deep practice feels a bit like exploring a dark and unfamiliar room. Tired of the same advice to "read more" and "write more," I've been experimenting with my own challenging and repetitive exercises to. improve my storytelling. Write it down. What's their relationship to the person they're writing to? Use writing prompts.

Why PR pros are the best storytellers

PR Daily

In the new, more competitive agency world, PR agencies are coming out on top precisely because of their natural strengths as brand storytellers. In his book, ‘Dark Angels: How Writing Releases Creativity at Work," Simmons urges marketers to rebel against the greyness of corporate speak and the blandness of business jargon. The reason storytelling works is rooted in neuroscience.

The Ultimate Brand Video Helper


Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video. You mean that much to us… Blog brand video Humour in storytelling infograph Reimagine PR Storytelling Techniques

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6 ways to practice better writing

PR Daily

Although I’ve been writing and editing professionally for more than 15 years, refining my abilities is something I still struggle with. Despite my dedication to the craft of writing, I’ll have moments when I stare at a blank screen, unable to call up the right words. Writing is a process of practicing, honing and perfecting. Play writing games. Jaspher Kantuna. Wattpad.

Will robots automate writing?

PR Daily

This week, the army of robot writers gets a little closer, writing is like a fantasy game and Stephen King thinks you should write more. Researchers at Georgia Tech have developed a program called Scheherazade that reads, then writes choose-your-own-adventure fiction. Does prolific writing equal bad writing? Don't be hasty, he writes. Image via

Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Ira Glass, one of our nation’s most celebrated storytellers and host of the popular radio show “This American Life,” says, “Great stories happen to those who can tell them.”

5 quotes that highlight the power of storytelling

PR Daily

Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch. Here are five quotes that show just how important storytelling can be to your organization: 1. Storytelling is about two things; it’s about character and plot.”—George RaganChat.

Visual Storytelling Secrets: Think Like @Ekaterina

Social PR Chat

Social PR Chat caught up with the queen bee of visual storytelling: Ekaterina Walter! To complete her awesome list of accomplishments, she was named 2013 Marketer of the Year honor (SoMe Awards) and ranked #3 on The Forbes 2014 World’s Top 40 Social Marketing Talent and is a published author with her most recent book The Power of Visual Storytelling. vHOWvHOcJe. Read on.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project. ” write Karen Dietz and Lori L.

Creative Headlines Will Drive PR SEO & Success in 2017


Best Practices Featured Influencers content marketing data-based storytelling Headlines multimedia public relations SEO writingThis news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. The power of ideas and proper communication is one that cannot and will not be underestimated. Search dominates.

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Storytelling Returns to Marketing

David PR Group

Anyone can write a blog which is easily searchable and findable. Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them. Of course, writing something compelling and posting it on LinkedIn doesn’t guarantee it will get viral legs, but that’s where professional communications comes into play.

The Best Obituary I Have Ever Read

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. As a student of business writing, I don’t turn to obituaries for inspiration (probably a good thing). The post The Best Obituary I Have Ever Read appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Rethinking Ogilvy's 10 tips to writing

PR Daily

So it was with David Ogilvy’s advice on writing that recently made the rounds on LinkedIn. Ogilvy penned these 10 tips for writing on Sept. Read the Roman-Raphaelson book on writing. The actual title of the book is “ Writing that Works.” And: “To get action from busy people, your writing must cut to the heart of the matter. Write the way you talk. Check.

Are you a storyteller or storyseller?

Paul Stallard's PR Blog

My boss has written a great free whitepaper about the secret to great storytelling? He starts with this gem which demonstrates perfectly how storytelling can help with the sales purchase no matter what you do. What did you write on my board? This paper will help you learn how to apply creative storytelling to win hearts and minds and drive up sales. Please give.’

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. For those of you who write content for your company–when was the last time you actually spent time with the products or services you were writing about?

Three Myths About Ghostwriting for an Executive

Spin Sucks

Comments Comments Related Stories Which Brand Storytelling Persona are You? Communication Writing Blogging collaboration content content marketing content marketing world Freelance Writing ghostwriter ghostwriting ghostwriting is collaborative ghostwriting myths ghostwriting myths busted Public Relations thought leadership Transparency writingGhostwriting is not easy. You have to learn your client's voice, what he/she likes or dislikes. Sometimes your expertise is challenged. Other times you only communicate with your clients' assistants.