Content Marketing Reference Storytelling Writing 
Polaris
DECEMBER 14, 2014
Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” Desikachar.
Cision
JULY 6, 2016
In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. What are you most excited for in your new role as content manager at Steinreich Communications Group?
Beyond PR
SEPTEMBER 8, 2016
If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.
Sword and the Script
DECEMBER 10, 2019
Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s
Deirdre Breakenridge
NOVEMBER 16, 2016
Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do. SFM: With the proliferation of content marketing (and the publishing and analysis tools that support it), owned media channels have become as important of a PR instrument as traditional media.
Ishmael's Corner
MAY 17, 2015
Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. Evaluating the microsite from a content marketing perspective, I applaud the concept. Without the blacktop, you limit the traffic.
ReimaginePR
SEPTEMBER 5, 2016
Here’s a checklist for what you should do after writing every blog post. Why do you you write your blog? ” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again. They don’t want to refer to a dictionary. Click Here. Understand Your Audience. Who does it help and how?
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