Reference Storytelling Technology Writing 
The Hoffman Agency
AUGUST 21, 2019
Take Our Daughters and Sons to Work Day , more commonly referred to as Bring Your Child to Work Day , has been an American tradition for decades, but with the changing attitudes toward marriage, children and professionalism, our Washington office decided the institution needed a modern spin. Do you consider yourself a storyteller?
Doctor Spin
FEBRUARY 15, 2024
Communications (with an ‑s) refers to the means used to transmit information. Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction.
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Flack's Revenge
OCTOBER 27, 2021
The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. Wikimedia Commons. Quantum Solace.
Shift Communications
AUGUST 2, 2022
In the ongoing journey toward a more equitable world — and to guide coverage of it — a group of writers, editors, DEI professionals and industry leaders have developed a guide designed to serve as “a living resource for all journalists and storytellers seeking to thoughtfully cover evolving social, cultural and identity-related issues.”.
Flack's Revenge
OCTOBER 27, 2021
The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. Wikimedia Commons. Quantum Solace.
Mindful Marketing
FEBRUARY 26, 2023
With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article. That just happened to me!
ImPRessions - Crenshaw Communications
MARCH 5, 2019
Beyond politics, however, such agreements can be useful for business and technology PR and storytelling. But the reporter must refer to other sources and proof points. Get it in writing. This is why it’s smart to get the “agreement” in writing over email (“Can we chat off the record?”)
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