The Hoffman Agency

AUGUST 21, 2019

Take Our Daughters and Sons to Work Day , more commonly referred to as Bring Your Child to Work Day , has been an American tradition for decades, but with the changing attitudes toward marriage, children and professionalism, our Washington office decided the institution needed a modern spin. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption).

Enterprise 177

Enterprise Big Data Technology Analysis 177

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article. That just happened to me!

Ethics 94

Ethics Advertising Advertising Analysis 94

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption).

Enterprise 156

Enterprise Big Data Technology Analysis 156

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. 2 Kathi Kruse. which is what all fiction books do, right?

Marketing 251

Marketing Resources Content Marketing Leadership 251

Stephen Waddington

MAY 12, 2019

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. There’s a full write up on my blog. ?? Careless talk Fabricated storytelling has become commonplace in public discourse.

Local 60

Local Storytelling Exercises Banking 60

ReimaginePR

MARCH 8, 2016

Sam suggested writing a blog on the basics of Sending and Formatting Emails, and we thought this was a great idea because we get a lot of awesome emails from students and young emerging PR stars in the making asking if we’re hiring. So this post is for the young up and comers who take the time and effort to write us.

Writing 120

Writing Privacy Blogging Consumer 120

Sword and the Script

MARCH 3, 2020

For reference, here’s a list of PR technology companies I’m watching. the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”.

Pitching 78

Pitching Instagram Survey Data 78

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. You do need the storytelling, relationship building, creative and analytical skills. Start a blog and manage proactive social media around it. More than 150 people turned up and engaged in the conversation.

Google 119

Google Data Government Social Media 119

Deirdre Breakenridge

MARCH 2, 2015

One of the things I have always cherished about writing is the ability to convey a story or thought. Storytelling is a powerful tool to share and exchange ideas. In that case, reach out to blogs and ask for product reviews. Give them a reference giveaway. A Guest Post By Natasha Clark, Founder of Lioness Magazine.

Enterprise 150

Enterprise Community Education Radio 150

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. Best yet, consult your graphic designer and always reference your brand style guide!

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> Before getting started, we referred back to the Growth-Driven Design Methodology. Finally, we were ready to write! And Why You Should Now.

Web 60

Web Internal International Storytelling 60

The Hoffman Agency

SEPTEMBER 1, 2020

However, one task that stands out to me is writing personalized pitches to reporters. Whether it was semiconductors or digital advertising, I was tasked with drafting social media captions, media pitches, blog posts, coverage reports and more for clients in these fields.

Pitching 36

Pitching Internal International Meeting 36

Cision

APRIL 6, 2015

Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. Search engines don’t listen to and deduce context from audio (at least not as of this writing). text (blog post / article). Text is paramount for podcasts.

Engineering 120

Engineering Tools Examples YouTube 120

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1. I would challenge you to write a more human bio. I get to sit on both sides of the media kit divide.

Media 120

Media Television Video Print 120

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Disclaimer: This list is not comprehensive; we reference tons of marketing resources on a daily basis!

Resources 53

Resources Marketing SEO Engineering 53

The Hoffman Agency

JUNE 4, 2019

So how can a company create a media buzz without journalists writing it for them? A way to get around this is to alert them about informative thought leadership on the company’s blog. This allows the journalist to refer to the company as a resource of information when they need it. By becoming a source for the media.

Media 34

Media Content Marketing Company Agency 34

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. There is no wrong answer here so long as the system captures the information you need to write a complete report. campaign=blog and something.com/page are not considered the same page. It provides an essential frame of reference. Salesforce).

Report 52

Report How To Marketing Analytics 52

Sword and the Script

DECEMBER 10, 2019

Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. You can find all posts that reference Muck Rack here. “Content marketing will revolve more around individuals and storytelling components. You can find all posts that reference OnePitch here.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. Write about the thing, not the keyword string. Take a second to slow down. By doing keyword research (Keywordtool.io

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

DECEMBER 24, 2010

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Here are three. Look at some of his parables. Wanna Subscribe?

Publicity 86

Publicity Creativity Measurement Twitter 86

The Hoffman Agency

SEPTEMBER 2, 2020

Reference work it’s done, or clients you’d love to work with. The post Making a Cover Letter Count appeared first on "What's HAppening" Blog. Adding a ‘what’s next for me’ displays an understanding of a career and how you want to develop.

Handbook 36

Handbook B2B Agency Energy 36

PR Conversations

AUGUST 17, 2014

Indeed, I’m concerned that where PR practitioners have rebranded themselves as Communicators working in Communication(s) functions, they generally mean they like to write (or maybe, only maybe, that they are good at this). Others now describe themselves as storytellers, content curators or narrators. Do they understand semiotics?

Education 87

Education Training Policies Crisis Management 87

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. There are even specialist social media communications marketers.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

JANUARY 9, 2019

Some of my favorite content creators haven’t written a blog post in years. When video producer Estelle Caswell pitched an explainer mini-doc on the prevalence of Grey Poupon references in hip-hop lyrics, Posner and Klein said her passion for the weird subject won them over. Complement your writing, but don’t copy it.

Video 111

Video Brand Branding YouTube 111

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

JULY 17, 2015

I’ll be back in the blogging saddle next week. In other words, PR folks who collectively represent a broad spectrum of backgrounds typically referred to as “diverse.”. Like most of the reporting I bumped into during the writing of this post, I agree that some #PRDiversity progress has been made in the past few years.

Agency 40

Agency Report Training Leadership 40

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific. So let’s get started!

Content Marketing 111

Content Marketing Marketing Media SEO 111