Journalism Reference Storytelling Writing 
Onclusive
AUGUST 22, 2017
Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Writing/Editing of Miscellaneous PR Assets.
Onclusive
NOVEMBER 8, 2023
Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. later as our roles evolve. “PR
Onclusive
AUGUST 9, 2021
Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.
Cision
JULY 6, 2016
In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Again, refer to your plan. Learn to write.
Flack's Revenge
OCTOBER 27, 2021
Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared then.
ImPRessions - Crenshaw Communications
MARCH 5, 2019
Beyond politics, however, such agreements can be useful for business and technology PR and storytelling. But the reporter must refer to other sources and proof points. Get it in writing. This is why it’s smart to get the “agreement” in writing over email (“Can we chat off the record?”) Consider the nuance here.
Flack's Revenge
OCTOBER 27, 2021
Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared.
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