The Hoffman Agency

AUGUST 21, 2019

Take Our Daughters and Sons to Work Day , more commonly referred to as Bring Your Child to Work Day , has been an American tradition for decades, but with the changing attitudes toward marriage, children and professionalism, our Washington office decided the institution needed a modern spin. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

Stephen Waddington

MAY 12, 2019

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. There’s a full write up on my blog. ?? Careless talk Fabricated storytelling has become commonplace in public discourse. Join us on 21 May 2019, 6:30pm BST. ??

Local 60

Local Storytelling Exercises Banking 60

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

Social Media 85

Social Media Film Industry Viral 85

Sword and the Script

DECEMBER 10, 2019

Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. You can find all posts that reference Muck Rack here. “Content marketing will revolve more around individuals and storytelling components. You can find all posts that reference OnePitch here.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Shift Communications

MARCH 26, 2015

For many reporters we work with, it’s the only way they will write about a new trend, a “disruptive technology” or a client. First, suggest to your client that the sales staff have their own incentive and that the drive for customer references is a focus of the entire organization. Make it manageable: Don’t ask for a press release.

Pitching 60

Pitching Technology Report Trends 60

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> Before getting started, we referred back to the Growth-Driven Design Methodology. Finally, we were ready to write! And Why You Should Now.

Web 60

Web Internal International Storytelling 60

Mark My Words

OCTOBER 2, 2020

I hope the whole subject of storytelling and conversation emerges with relatively clarity from our activity with Joey and Dexter, so I won’t keep banging on about it. Inspiration emerged, as inspiration usually did when we subjected ourselves to the rigours of this arduous creative process.

Print 78

Print Course Fashion Storytelling 78

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Ira Glass discusses preparation: 3. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Beyond PR

SEPTEMBER 8, 2016

To address parents’ perception that LEGO sets discouraged children’s creativity, LEGO partnered with Facebook, where parents are very active, and asked children around the world to show them what a Kronkiwongi is. Write about the thing, not the keyword string. Take their Kronkiwongi project as an example. Don’t over-ask.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Here are three.

Publicity 86

Publicity Creativity Measurement Twitter 86

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. There is no wrong answer here so long as the system captures the information you need to write a complete report. It’s our reference point to reflect back on as our characters grow or evolved throughout the story. HubSpot), and/or CRMs (e.g.

Report 52

Report How To Marketing Analytics 52

The Hoffman Agency

SEPTEMBER 2, 2020

If you were part of a new business process and saw the strategic and creative platforms being developed, then say so — and say you’d like to experience more. Reference work it’s done, or clients you’d love to work with. Don’t overhype it. Don’t say you ‘led it’. The people reading your CV will know this is 99.9% not the case.

Handbook 36

Handbook B2B Agency Energy 36

PR Conversations

AUGUST 17, 2014

Indeed, I’m concerned that where PR practitioners have rebranded themselves as Communicators working in Communication(s) functions, they generally mean they like to write (or maybe, only maybe, that they are good at this). Others now describe themselves as storytellers, content curators or narrators. Do they understand semiotics?

Education 87

Education Training Policies Crisis Management 87

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

JANUARY 9, 2019

A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. When video producer Estelle Caswell pitched an explainer mini-doc on the prevalence of Grey Poupon references in hip-hop lyrics, Posner and Klein said her passion for the weird subject won them over.

Video 111

Video Brand Branding YouTube 111

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. That system, however, is ripe for change.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. That system, however, is ripe for change.

Healthcare 59

Healthcare Content Marketing Industry Trends 59