PRSay

SEPTEMBER 11, 2023

Here, McCracken talks with PRsay, providing valuable advice for those looking to venture into the AI arena and shedding light on how Microsoft’s own communications team leverages AI tools. For example, facial recognition capabilities that unlock your phone, or show recommendations in your favorite streaming service.

Enterprise 183

Enterprise Tools Technology Privacy 183

Deirdre Breakenridge

JANUARY 14, 2019

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. For example, owned media is an opportunity to customize content for niche audiences, to engage and build relationships through compelling stories, and to be more cost efficient in your content development.

Community 184

Community How To Media Ethics 184

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. May – using owned media to earn media attention Using blogs, podcasts and other owned content to earn media attention.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. What’s the best way to uncover your dream job? 8. What’s the best way to build your professional brand? And much more!

Twitter 281

Twitter System Community Healthcare 281

Deirdre Breakenridge

APRIL 9, 2018

Joining us as our special guest and co-host will be Chuck Hemann, Managing Director and Head of Digital Analytics at W2O Group. In your book, Digital Marketing Analytics you mention prioritization is key. Can analytics lead to creating impactful experiences for your clients and customers? How do you decide what to prioritize?

Analytics 231

Analytics Marketing How To Community 231

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Owned Media. Why Owned Media is Key to the Future of PR.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

AUGUST 22, 2017

See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating your or a report’s job description. Owned Media/Content Strategy. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stern + Associates

FEBRUARY 1, 2024

When we think about robotics, how do we give people in their own communities the choice to figure out what the values are of their robotic systems, what it should do, what it should not do? Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

Technology 111

Technology Policies Government Community 111

5W PR

JANUARY 26, 2024

Brands can partner with popular influencers to host toothbrushing tutorials on TikTok, or, take it to the streets with branded “smile buses” offering free checkups and popping up at trendy events. They can get consumers to nurture virtual mouths, battle cavities and collect virtual floss picks for example.

Creativity 78

Creativity How To Storytelling Consumer 78

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK Brevity = empathy and respect for your audience. (In

Company 113

Company Publicity Leadership Pitching 113

Deirdre Breakenridge

DECEMBER 6, 2016

Our special guest and co-host leading the Twitter discussion will be Jessica Lawlor , President and CEO of Jessica Lawlor & Company. Jessica spent six years in corporate PR before launching her own business. What has helped you to discover your true passion or joy in your career / life? A follow-up blog post by PR 2.0

Community 150

Community Twitter Corporate Groups 150

Prohibition

JULY 21, 2023

Ken hosts Barbie’s Malibu DreamHouse on AirBnB Barbie is everything, and he’s just Ken – but this time, he’s hosting! The stays are completely free of charge, and guests just have to organise their own travel to and from Malibu. Here, we take a look at some of our, and the UK’s media, favourites. million views.

Wireless 62

Wireless Retail B2C Instagram 62

Deirdre Breakenridge

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. Take an hour or two and dig through several pages of Google and close accounts that no longer align with your goals. Own what’s left.

Brand 229

Brand Branding Pinterest Instagram 229

Bianchi Biz Blog

JANUARY 18, 2024

” A year ago, veteran automotive analyst, journalist and Autoline host John McElroy said: “CES is the best auto show in the world. Only you can determine if CES 2025 is worth yours. It’s not the largest … but it’s the best. You can see more automotive technology there than anywhere else in the world.” You better believe it.

Automotive 110

Automotive Technology Transportation Trade Shows 110

Cision

MAY 19, 2016

You spend a lot of time creating content, but is your audience paying attention to any of it? Your brand is no longer an authority over your audience, so how can you reach them? Influencers can extend the reach of your content and help you make an impact on your audience. Pitch your content.

Media 159

Media Pitching Blogging Brand 159

Deirdre Breakenridge

JANUARY 8, 2018

Joining the January #PRStudChat session as our co-host and special guest is Natasa Djukanovic, ( @natasad ), who is the sales and marketing director of Domain.ME. Does having a personal website/blog help PR pros better understand SEO? . What advice do you have for students and PR pros wanting to start their own blog?

SEO 150

SEO Twitter Engineering Community 150

Stephen Waddington

MARCH 19, 2019

In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit. The second session of Comms School got to grips with building a blog and making blogging a habit. Our recommended approach is to build your own space on the internet.

Blogging 84

Blogging How To LinkedIn Writing 84

Cision

AUGUST 2, 2017

While we’ve learned about the differences between paid, owned, and earned media , there’s a new frontier coming to light. Now, many of the people talking about your brand online may have a tiny social network. When you “earn” mentions by influencers of any size, they might: Tweet or post a social update about your product.

Energy 238

Energy Writing Instagram Brand 238

Buzzstream

MARCH 3, 2020

The question, “What’s your favorite podcast?” has become as popular of an ice breaker as “What’s your favorite TV show?” Maybe this is because we’re all so focused on trying to start a podcast of our own? You’ll extend your reach to highly engaged audiences . I digress…. This can’t be any further from the truth.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Cobblestone pieces might be a short video or image from your press release, or a blog post incorporating quotes, etc.

How To 100

How To eBook Content Marketing Social Media 100

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. Mayfield challenged readers to manage the content that is served when people search for your name online. He showed how content about you on the internet can affect your job, your business and your personal life.

Web 68

Web Energy Reputation Community 68

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks. Canadian brands know this.

Brand 148

Brand Branding Sports Crisis 148

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher. Host an intimate, high-impact panel.

Leadership 149

Leadership Product Launch B2B Software 149

Cision

JUNE 20, 2016

With a multitude of channels to publish and spread your messages on, why is it so hard to reach and impact your audience? The message is clear: if you want your campaigns to have an impact, you need to connect with influencers. Paid media refers to any time you spend money to reach your audience with your messages.

Media 180

Media Social Media Advertising Advertising 180

Shift Communications

DECEMBER 12, 2022

Manuka Honey fits squarely into it, yet there’s been no clear leader owning top attention and coverage. Wedderspoon already had great content on their blog, but if we were going to drive growth, we needed to make it go further and get those messages out to new audiences. Give us the 1,000-foot view of the campaign?

Marketing 78

Marketing Mobile System Instagram 78

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Chances are, you’ve come up with a solution to a problem that differentiates your company. Even more significant, you’re an innovator whose job it is to foster that same spirit of innovation at your business. You’re full of informed opinions, fresh ideas, and predictions about your industry.

Leadership 149

Leadership B2B Tools Conference 149

Cision

SEPTEMBER 16, 2016

Is creating buzz for your nonprofit, business or event on your to-do list? If you don’t mind putting in the work to develop your brand’s story, it will be both seen and shared! Blogs are the “new” news outlets. Instead, create your own “news.” What is your wow factor?

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. Thought leadership is about establishing yourself and your organization as an industry leader. Create your thought leadership strategy.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Buzzstream

JANUARY 25, 2021

In short, link building refers to the process of acquiring links from other websites to your own. For instance, a link on another website could improve your SEO, or where you pop up on a search engine. More than a third also tried blog commenting to build links. Most Common Marketing Strategies in Small Businesses.

Small Business 127

Small Business SEO Survey Study 127

Contently - Strategy

OCTOBER 5, 2020

Depending on your study of choice, click-through rates clock in around 0.2 Every month or so, we host a webinar. Next up, we decided to put the same banner on our blog homepage and test out a vertical banner on the right rail of our individual article pages. Rethinking your website real estate. ” If only.

Advertising 110

Advertising Advertising Real Estate Travel 110

Sword and the Script

FEBRUARY 11, 2020

Lately, I’ve noticed several opinion pieces circulating in blogs espousing the SEO benefits of press releases. It used to be that you’d put backlinks to your website in a press release, and then publish the press release over a wire service. Second, you shouldn’t aim to build links to a press release hosted by a distribution service.

SEO 121

SEO Guidelines Google B2B 121

Cision

JULY 29, 2015

But how can you be heard by your target audience when they’re always on the go? All your audience has to do is plug in a pair of headphones and listen to what you have to say. Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Some people don’t read long blog posts.

Interviews 120

Interviews Comparison Video Exercises 120

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. In addition to the reasons I’ll expand on below, an ebook offers you the incredible opportunity to add your voice to a conversation that’s currently happening in your industry. you may wonder. Start Here.

eBook 219

eBook How To Writing Community 219

Landis PR

MARCH 21, 2022

constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. While there isn’t a fixed rule, some fundamental principles can guide your decisions. Timeliness – How recent is your news? Impact – Is your announcement going to impact your company monumentally?

Product Launch 52

Product Launch Pitching Industry Social Media 52

Sword and the Script

NOVEMBER 20, 2018

To be sure, it’s not all entirely bad, and I recently spent considerable time going through many of those 266 million posts and selected six distribution tips that are worthy of your consideration. In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Marketwired

MARCH 1, 2016

This is post 3 of our 5-part #CreativePR blog series. While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you? CreativePR blog series post 3/5: @DeirdreBreakenridge says ditch the #MediaPitching Mindset Click To Tweet.

Pitching 153

Pitching Media Conference Storytelling 153

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. So, what is your backstory? What vision or purpose drives you, and what is your brand promise? Own your story. Think simple.”.

Brand 189

Brand Branding Real Estate Tourism 189