Stephen Waddington

MAY 26, 2021

Services: creativity, data and lead generation, eg. Video calls mean that everyone presents the same in credential and new business meetings. This is despite the fact that the pandemic has shown that there is no need for creative or professional services to be based in London. A print edition is also available.

Agency 161

Agency Report Print Healthcare 161

Onclusive

JUNE 2, 2021

The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be. Knowing your key audiences, their pain and passion points, what they need and how you can add value is essential for your strategic campaign planning.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

MAY 4, 2023

This strategy is effective across various marketing channels like social media, print ads, and TV commercials. Being Creative and Innovative Nostalgia marketing uses the past, but brands can still be creative. The film has a lot of inspiration and elements from the popular old video game.

Film 88

Film Marketing Consumer Fashion 88

PRSay

AUGUST 23, 2016

If you use the internet frequently, you will probably say that pictures and videos are an important part of the experience. The emergence of pictures and videos on the web. More speed over time also created the possibility to include videos. *This article was provided by Cision , a PRSA partner. But just how important are they?

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

If you use the internet frequently, you will probably say that pictures and videos are an important part of the experience. The emergence of pictures and videos on the web. More speed over time also created the possibility to include videos. *This article was provided by Cision , a PRSA partner. But just how important are they?

Video 60

Video Financial Infographics Web 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video.

Case Study 178

Case Study SEO Film Video 178

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. Here is a PR tip video I did on how to find and use them: If you see.a I’ve got some other videos about that. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this.

Pitching 130

Pitching Nonprofit Financial Insurance 130

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. Think video, slides, stills or a combination. Though your speaker’s expertise may be 3D printing for example, is a 3D printing conference the best option?

Conference 120

Conference Print Trade Shows Advertising 120

ImPRessions - Crenshaw Communications

JULY 26, 2016

As a field full of creatives and forward thinkers, it’s no wonder tech and consumer public relations agencies have embraced newer social media platforms. It’s no wonder organizations and brands of every kind are investing serious creative capital in Snapchat to broaden their PR reach and supplement traditional media programs.

Creativity 120

Creativity Retail Social Media Print 120

Beyond PR

MAY 11, 2016

It’s these moments in video marketing that can transform a data- or information-heavy message into compelling, easy-to-understand, and profitable content, as seen in our Intermedia-MultiVu Creative Services case study. To get there, though, you need to tell your brand story in a creative way. Use your words to describe it.

Video 40

Video Writing Marketing Case Study 40

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Seize all holiday PR opportunities.

Pitching 136

Pitching Print Survey Local 136

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

We’re looking at packaging the percentages differently by incorporating a third category — more creative, original content, some created solely for social media channels. Inspire: quotes, videos, and images that make people feel good and valued for who they are. Warn: dangers that everyone faces (scams and the like).

Social Media 120

Social Media Media Comparison Guidelines 120

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

PR for Anyone

APRIL 3, 2024

Her expertise wasn’t limited to just mainstream labels; Adelina’s creative touch extended to vintage clothing and T-shirts, demonstrating her versatility and flair for style. She also tries bolder prints and funky eyeglasses, enjoying the freedom of expressing herself through fashion at any age.

Fashion 130

Fashion Instagram Industry Meeting 130

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. Facebook recently reported that it receives more than 4 billion video views each day , more than YouTube. Images: Marco Gomes , ·tlc∙ , Gage Skidmore ( Creative Commons ).

Examples 120

Examples Viral YouTube Infographics 120

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social.

Strategy 96

Strategy Ethics Social Media Data 96

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. The comfy shoe brand announced the collaboration on Instagram with a video that showed the hot-pink Crocs, as well as Barbie-themed Jibbitz charms to be stuck on the front.

Wireless 62

Wireless Retail B2C Instagram 62

Mindful Marketing

APRIL 4, 2020

Thanks to creative thinking and agile adjustments of their marketing plans, certain companies have rapidly repositioned themselves for productivity uninfected by the virus. Each week, you’ll receive an age-appropriate video packed with soccer skills, character development and creative ways to stay active.

Sports 106

Sports Healthcare Video Resources 106

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. The exceptional popularity of TikTok in recent years makes it imperative for brands to leverage this short-form video platform for business growth and increased visibility.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. By hiring a PR firm, you get access to their contacts, whether it’s a video producer or influencer endorsement you are seeking, a PR agency is likely to have those kinds of contacts that can benefit your brand. 8) It frees up your time.

Company 62

Company Software Crisis Management Agency 62

Stephen Waddington

MAY 17, 2020

Tech response to physical separation - remote video production is connecting people via the internet with remote events such a births and funerals. The exception may be local and hyper local print that connects directly with communities. Social media, messaging, streaming and video conferencing have become utilities during lockdown.

Tourism 118

Tourism Fashion Travel Retail 118

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Crisis 151

Crisis Government Energy Community 151

Cision

APRIL 1, 2015

Media mentions: if your brand has been interviewed in an article, video or podcast, include links. Media kit: the digital version of your media kit is a great grab-and-go option for journalists who want to print it for later. Have a section for press releases, one for media mentions, one for video, et cetera.

Print 120

Print Pitching System Video 120

Prohibition

JULY 5, 2019

Here at Prohibition, we love getting our creative juices flowing when planning feel-good campaigns that drive results for our clients. Together with CEWE UK , which is one of Europe’s largest photo printing company, we launched the Life in Colour campaign. CEWE Life in Colour Campaign. In total, we reached an amazing 2.4

Print 54

Print Film Instagram Creativity 54

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet.

Agency 136

Agency Analytics Creativity Social Media 136

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Creative Media Kit Ideas. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Communications Conversations

JULY 2, 2019

Heck, you’re better off printing the tweet and posting it in the bathroom stall! I’d also be looking for creative ways to up our organic reach. Maybe even experimenting with LinkedIn video. By my math, that means any post you make has a good chance of being seen by just 73 followers. What about you?

Social Media 123

Social Media Marketing Media LinkedIn 123

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Cision

JUNE 29, 2015

Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Image: Anthony Kelly ; Jon Fingas ; Jason Howle ( Creative Commons ).

Comparison 120

Comparison Television Print Social Media 120

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. “Encourage video embedding so views count towards your metrics, not theirs,” Copps says. “Better to use something generic.”

Wikipedia 103

Wikipedia Writing Video Report 103

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. 4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 . #1 Visualisation in communication. But only 4.6% 5 Hypermodernity. 7 Measurement.

Communications 115

Communications Publicity Survey Newspapers 115

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. there’s no limit to how creative you can be. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120