Remove Creativity Remove Print Remove Television Remove Video
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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. in the business world, and particularly in Silicon Valley.”

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video.

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The Implications of the Growth of Social News

Cision

Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories. Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media.

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Pitch Ideas

PR for Anyone

You need to be pitching national publications NOW for stories that will go to print in October. Here is a PR tip video I did on how to find and use them: If you see.a I’ve got some other videos about that. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this.

Pitching 130
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52
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How COVID-19 will impact PR practice and skills

Stephen Waddington

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Those insights will lead to better briefs to inform creative and content. Radio, television and streaming are also holding up or growing. Sneeze guards top the list.

Crisis 151
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Lockdown letter: humanising business and media

Stephen Waddington

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. We’ve accepted a significant reduction in production quality in mainstream radio and television. Home desks will be styled for video conference meetings.

Media 83