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Comparing top 2021 media monitoring vendors

Onclusive

Just having media monitoring in place is no longer sufficient for PR and communications success. We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? Media monitoring must be comprehensive.

Media 370
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PESTLE analysis: a new tool for your PR toolkit

Onclusive

This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. This category looks at the economy and how it may impact your company’s business decisions in the short- and long-term. What is PESTLE analysis? Economic factors. Legal factors.

Analysis 370
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Drive differentiation – or establish a new category. Further, an early-stage company can introduce and build awareness for a new category by having its executives speak in panels and keynotes at relevant conferences. Startups with an eye to a future of IPOs and category leadership should begin now to create a speakers’ bureau.

B2B 334
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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. It’s an interesting way to explain topics, and it’s certainly unique. or “ WTF Programmatic?

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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. As in any category, change represents opportunity for those who can seize it.

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How To Build B2B PR Around Invented Holidays

ImPRessions - Crenshaw Communications

Yet, jumping on a newsworthy occasion can add timeliness for B2B tech and other high-growth categories. A relevant topic trending among event and conference managers is diversity at business conference speaking panels. The post How To Build B2B PR Around Invented Holidays appeared first on Crenshaw Communications.

B2B 156
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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Whether it’s Rubicon buying Telaria or Unruly being sold to Tremor International, it’s clear that 2020 will be the year of the acquisition. For starters, it’s the need for transparency and simplification in the category. CCPA has an impact.

B2B 208