Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Each year brings new technology and new table stakes skills for communications professionals.

Travel 281

Travel Technology Conference LinkedIn 281

Waxing UnLyrical

FEBRUARY 26, 2013

Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. Sufficed to say that as dry as I write, I probably won’t be going viral anytime soon. Why we share.

Viral 102

Viral Advertising Advertising Facebook 102

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Here are three big names to take a look at for content marketing inspiration: BuzzFeed.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication. Learn more about the Mindful Matrix.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Onclusive

NOVEMBER 8, 2017

To begin exploring the catalysts for the change in communications, Moore uses the high tech sector to highlight how companies self-organize in a technology adoption lifecycle as a case study of how marketing has changed. Viral communications require real-time responses. “We However, most people are pragmatists or conservatives.

Communications 170

Communications Marketing Enterprise Case Study 170

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Doctor Spin

DECEMBER 4, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Doctor Spin | The PR Blog. Please support my blog by sharing it with other PR- and communication professionals.

Media 52

Media eBook Viral Construction 52

NewsWhip

SEPTEMBER 1, 2022

This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. However, fifty years later, technology and our media consumption habits are almost unrecognizable.

Brand 78

Brand Branding Data Viral 78

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Doctor Spin

DECEMBER 7, 2023

Please support my blog by sharing it with other PR- and communication professionals. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. Doctor Spin | The PR Blog.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

5W PR

APRIL 13, 2022

The article ended up getting picked up by many other outlets and went viral, while the original generated millions of views. The post Top PR Strategies for SaaS Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Strategy Viral Data 88

Cision

DECEMBER 26, 2017

To make the most of a sage persona, create a long-form content blog to generate traffic. If you’re always funny about it, your social accounts could become viral destination sites. They are at the forefront of technological advancements, and everyone wants to know what they’ll do next. The Magician. About Jon Brody.

Brand 273

Brand Branding Consumer Social Media 273

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Names and bylines on blogs. Many companies use their blogs to complement or supplement announcements.

Company 101

Company Survey Pitching Report 101

Critical Mention

FEBRUARY 5, 2019

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? LinkedIn Content Suggestions.

Trends 61

Trends Viral Analysis Crisis 61

Melissa Agnes

JULY 17, 2014

If it’s truly a crisis, it will be published about in blogs and on news sites, and potentially make its way to traditional media. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. This means that a crisis is never a “social media crisis”, but rather a crisis.

Social Media 252

Social Media Crisis Media Viral 252

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Flack's Revenge

MARCH 8, 2018

They also mentioned a recently released Chrome extension that they say predicts content virality. Despite the imperative to get more data-driven, I was just not getting it. Th session covered other topics, such as how to use Newswhip to craft a meaningful narrative and become more audience-driven.

Data 159

Data Media Software Viral 159

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. To stand out, companies can either be using technology, such as AI or using a completely unique website theme and layout.

Brand 60

Brand Branding B2C B2B 60

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology. Subscribe to Mindful Matters blog.

Marketing 74

Marketing Pharmaceuticals System Policies 74

NewsWhip

SEPTEMBER 28, 2022

Pre-2020, Beard and the team tracked, on average, seven concerning stories a week, from deliberately misleading crime reporting, to fantastical Brexit disaster narratives But when COVID-19 came, that escalated to about 70 narratives a week, many of which were going viral. The government’s staff increased as the unit’s workload soared.

Government 78

Government Viral Tools Study 78

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Ordinarily, as with most new tech, there’d be a range of media coverage outlining the pros and cons of the technology, the risks and the opportunities, and the short and long-term applications. Not this time.

Media 74

Media Viral Video Newspapers 74

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign. This will help you win over tech-savvy consumers who are typically dedicated social media users themselves.

Social Media 79

Social Media Strategy Media Reputation 79

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. So, based on everything we’ve seen this year — and with a little help from NewsWhip Spike — here are our content team’s predictions for 2024.

Trends 78

Trends Social Media Community Viral 78

Critical Mention

NOVEMBER 26, 2018

With social media’s marketing power increasing exponentially, brands want to create content that will go viral. You can also collaborate with them and request that the influencer mentions your brand on their blog or post one of your articles. It’s well known that companies hire marketing teams to generate content. SCHEDULE A DEMO.

Marketing 80

Marketing SEO Advertising Advertising 80

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. Advanced Automotive Technology PR Agency. What’s running got to do with PR success? Stay with me here.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Scott Public Relations

JULY 14, 2020

For more information on who to deal with “Fake news” and tools to track and defuse it, please see this wonderful blog on the PRBI (Public Relations Boutiques International) site. he/she is witty and sharply intelligent) and its potential to go viral. Humor goes viral. We need a new playbook. Use humor visually.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Will a blog post go viral? It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Here’s how. Is a tweet less or more likely to work? Graphic design!

Analytics 60

Analytics Viral Social Media Google 60

5W PR

JANUARY 2, 2017

Maximize Website Copy and Blog Posts. If your next PR campaign is going to have some type of website or blog post support, such as with a landing page or a themed blog post, you’ll want to include a variety of keywords in the copy. By setting your content up in a way that’s shareable (or even viral), media will take notice.

SEO 84

SEO Viral Engineering Web 84

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. You can upload images to supplement text in blogs, share videos on social media and include them in multimedia press releases to grab the attention of journalists.

Communications 120

Communications Telecommunications Infographics Video 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. Khosrowshahi’s blog post about the situation is a respectable first step in showing transparency, but he has a long way to go. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

NewsWhip

FEBRUARY 7, 2020

This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Over the course of this week, there were fourteen articles combining for around 1,500 engagements, so there was relatively little pickup outside of local sources and blogs. Engagements. Engagements. Week 2: January 6th – 12th 2020.

Journalism 163

Journalism Viral Writing Report 163

Beyond PR

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. Implement viral marketing tactics. Is the content good, great, or bland? The Verge.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Sword and the Script

JUNE 12, 2018

There are a lot of technology vendors out there pitching better collaboration. wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. The commentary in the tracked changes was corny, so question is, could this work in B2B marketing ? Talk to Us !

Creativity 61

Creativity Infographics B2B Corporate 61