PR for Anyone

JANUARY 30, 2024

Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view. The discussion touches on the evolving definitions of generations in the age of technology, and Ashton emphasizes the absurdity of narrowing slices of generational classifications. Within the world of technology is social media.

Technology 130

Technology Study Social Media Resources 130

NewsWhip

NOVEMBER 3, 2022

NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. Content that’s sort of going viral, but it’s bubbling underneath still; it hasn’t quite taken off yet, but you can find it the moment before it takes off.”.

Reddit 158

Reddit Viral Analytics Social Media 158

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. Forget the Silicon Valley playbook of viral trends and flashy apps. Here, technology isn’t about entertainment. This involves crafting compelling narratives that go beyond technical specs and delve into the real-world impact of technologies.

Industry 78

Industry Publicity Ethics Privacy 78

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. These technology advances continue to escalate and create new challenges. The growth of new technologies and platforms in the communications landscape deliver as much uncertainty as they do opportunity. Why is communication so important? Fake content.

Communications 130

Communications Social Media Employee Crisis 130

NewsWhip

MAY 1, 2024

Since our founding, NewsWhip has been dedicated to being the most quantified and real-time technology for media and social media monitoring. Furthermore: Using NewsWhip, The World Health Organization identified and responded to Covid misinformation as it went viral. This was crucial in minimizing the spread of false guidance.

Viral 78

Viral Analysis Crisis Data 78

NewsWhip

NOVEMBER 22, 2023

This recent enhancement to our existing digests combines the dependability of our trusted data with the speed of GPT-technology. Ideal for keeping a pulse on viral content and shaping responsive strategies in real-time. Perfect for : Journalists, media analysts and social media managers needing to identify rapidly trending stories.

Viral 78

Viral Analysis Comparison Trends 78

Sword and the Script

APRIL 30, 2024

I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). The costs aside, ripping out old technology, say a new CRM system, and putting in something new is a change management problem. And was feeling a little embarrassed it took me so long to do my due diligence.

B2B 130

B2B Marketing Advertising Advertising 130

NewsWhip

JANUARY 24, 2023

We’re excited to announce a partnership with Meta to provide NewsWhip’s tools to Meta’s Third-Party Fact-Checking (3PFC) program, the largest global fact-checking network of any platform, with more than 90 independent fact-checking organizations around the world who review and rate viral misinformation in more than 60 languages globally.

Data 78

Data Viral Tools Technology 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

Marketing 310

Marketing Product Launch Corporate Viral 310

PRSay

MAY 10, 2021

Through a series of case studies, Koefoot, who previously served as an executive at Ford Motor Company and Deloitte Consulting, will explore the state of AI technology use in communications. AI is also pretty good at predicting patterns, like analyzing the social sharing of coverage to predict if a story will be going viral in social media.

Communications 106

Communications Viral Case Study Exercises 106

Onclusive

JUNE 1, 2023

Trend spotting becomes easy As a PR or Comms pro, it’s essential to stay up to speed with the latest trends and topics in your industry so you can create timely, relevant stories that engage your audiences and position your brand as a leader.

Strategy 370

Strategy Communications Reputation Measurement 370

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Each year brings new technology and new table stakes skills for communications professionals.

Travel 281

Travel Technology Conference LinkedIn 281

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling.

Storytelling 0

Storytelling Data Communications Technology 0

Cision

NOVEMBER 8, 2015

Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow. That said, trying to be viral usually means that you won’t be viral. Q: Does it take paid research to make these stories go viral such as the University President story?

Viral 120

Viral Nonprofit Software Social Media 120

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

PRSay

FEBRUARY 12, 2021

In 2016, he founded Craig Newmark Philanthropies, which supports organizations that advocate for trustworthy journalism, voter protection, women in technology, and military veterans and their families. But that revelation might “hit social media and spread virally,” which is bad for the entire team.

Ethics 170

Ethics Communications Nonprofit Journalism 170

NewsWhip

JANUARY 19, 2023

Our rankings are determined by using NewsWhip’s Spike and API technology, which accumulates the aggregated likes, shares, and comments on content produced by outlets in the rankings. We took a look back at the top publishers and articles from this time.

Viral 88

Viral Writing Trends Facebook 88

Cision

SEPTEMBER 14, 2017

A recent article from MIT Technology Review also implicates social bots in the perpetuation of fake news , so the “virality” ascribed to these types of stories may be technology-assisted. Fake news utilizes the same media that journalists recognize as crucial to the promotion of content.

Journalism 309

Journalism Study Social Media Resources 309

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. After all, we were in the thick of a global pandemic and relied heavily on technology (and still do). Job interviews over Zoom/MS teams have become the norm.

Agency 62

Agency Case Study Technology Viral 62

Cision

JUNE 2, 2017

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

NewsWhip

SEPTEMBER 29, 2020

Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral. For example, MIT’s Technology Review tapped the r/ChangeMyView subreddit for expert advice on how to challenge beliefs in conspiracy theories.

Reddit 117

Reddit Viral Community Local 117

NewsWhip

JUNE 2, 2020

Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting.

Case Study 78

Case Study Study Viral Data 78

NewsWhip

OCTOBER 11, 2023

That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors. The issue boils down to: most brands focus on global issues that have already surfaced.

Reputation 78

Reputation Retail Nonprofit Viral 78

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. For example, companies such as Crowd Emotion are using emotional detection technology that combines algorithms and a webcam to understand facial expressions. When your target audience feels entertained and happy, they are more likely to share the content.

Digital PR 251

Digital PR How To Small Business Analysis 251

NewsWhip

JULY 15, 2021

When it comes to advertising, PepsiCo works on some huge campaigns, but the company’s major event each year is the Super Bowl, which they have also employed NewsWhip technology to help with. Being cognizant of consumer needs is integral for brands, and having a technology to monitor those needs is incredibly helpful.

Creativity 78

Creativity Data Trends Analytics 78

Critical Mention

FEBRUARY 5, 2019

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? LinkedIn Content Suggestions.

Trends 61

Trends Viral Analysis Crisis 61

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Here are three big names to take a look at for content marketing inspiration: BuzzFeed.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Cloud-based tools and project management platforms have become the core of PR teamwork, a trend highlighted by the fact that 59% of PR professionals believe that technology will be key in driving industry transformation.

Analytics 78

Analytics Digital PR Storytelling Local 78

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

PRSay

SEPTEMBER 8, 2020

where she studies the intersection of democracy and technology in Central and Eastern Europe. Nina Jankowicz has made a career out of misinformation — but in a positive way. She is a Disinformation Fellow at the Wilson Center in Washington, D.C.

Communications 174

Communications Government Viral Radio 174

PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. And as part of that investment, a red-team exercise — which aligns people, processes and technology — can pay lasting dividends. Illustration credit: astel design ].

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 102

Viral Advertising Advertising Facebook 102

ImPRessions - Crenshaw Communications

JUNE 26, 2019

A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. To announce a new strategy. It’s not always about crisis management. To launch a key product.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Ordinarily, as with most new tech, there’d be a range of media coverage outlining the pros and cons of the technology, the risks and the opportunities, and the short and long-term applications. Not this time.

Media 74

Media Viral Video Newspapers 74