Prohibition

OCTOBER 2, 2023

Struggling to make your B2B marketing ‘sexy’? In our latest podcast episode, we have the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil. It’s one of the biggest struggles facing marketing directors today, with over 19% of marketers saying its their biggest hurdle.

B2B 77

B2B Trends Strategy Marketing 77

Konnect Agency

NOVEMBER 23, 2021

The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in. Platforms and technologies that appear to be promising fizzle out quickly, and new rules and regulations seem to emerge daily. Affiliate Marketing Dominates Product PR. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? Sure, what helps its advertisers helps Google, but it’s real money where it’s needed.

Brand 284

Brand Branding Small Business Retail 284

Stephen Waddington

JUNE 2, 2018

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report.

Report 92

Report Trends Retail Marketing 92

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

OCTOBER 2, 2018

A year after starting the role, a new retail CMO was frustrated. The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. The 1P of Marketing? Is Marketing Getting Broader or Deeper?

Survey 98

Survey Marketing Product Launch Analytics 98

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. That’s the theme for this week’s Unscripted Marketing Links (UML). 1) Statistics on the Super Bowl audience and advertising. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 114

Sports Advertising Advertising Survey 114

Deirdre Breakenridge

DECEMBER 12, 2017

Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. With technology impacting most industries, it’s likely things have changed since then. I was hooked. Sometimes, I come across posts that are a year old.

Twitter 208

Twitter Software Retail Agency 208

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. But there are a lot of vendors out there.

Tools 71

Tools Marketing Enterprise Software 71

5W PR

DECEMBER 5, 2018

Direct to customer marketing and PR has become increasingly popular in recent years. Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age.

Consumer 74

Consumer Publicity Marketing How To 74

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Let’s first start by clarifying some terms.

Social Media 87

Social Media Media Mobile SEO 87

Stephen Waddington

MAY 14, 2018

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. The US is the largest market accounting for almost 70% of sales. There’s still some way for the technology to go before it becomes truly mainstream.

Publicity 84

Publicity Marketing Google Radio 84

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Cannabidiol (CBD) as an emerging market According to 84% of the respondents, communicators said they were “likely” or “very likely” to work with cannabidiol (CBD) brands in the next three years.

Survey 86

Survey Measurement Employee Retail 86

Shift Communications

NOVEMBER 20, 2017

Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Vice President, Marketing Technology. Methodology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Sword and the Script

DECEMBER 15, 2015

Joe Pulizzi has often noted there are two choices in content marketing – build and audience or buy one. This generally means interrupting people with advertising while they are engaging in content they actually want to read or view (ala Grantland). digital from its start in 1994, has buried many traditional retailers online.

Content Marketing 60

Content Marketing Marketing Retail Web 60

ImPRessions - Crenshaw Communications

MARCH 27, 2018

A company specializing in advertising sales technology will naturally attend conferences in the adtech space, including Advertising Week or Cannes Lions , but savvy marketers will also find niche conferences appealing to pharma, retail, financial services, or other industries where potential clients may congregate to hear a relevant speech.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Technology and computing. Hobbies and interests. Home and garden. Life stages.

Social Media 233

Social Media How To Insurance Insurance 233

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Bulletin experiential retail stores for women. The model works like this: participating brands rent space to feature their products in-store and they participate in all aspects of marketing and sales. The flagship store has 30 brands in residence and Bulletin has become known as “the WeWork of retail space.”.

Brand 136

Brand Branding Retail Comparison 136

Mindful Marketing

JANUARY 23, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Often those fortunate enough to earn a college degree proudly display their diploma in their office or another personal location. on advertising. billion in the U.S.

Education 126

Education Financial Transportation Engineering 126

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. A cloud technology vendor told me that trade shows were the number one source of leads for his company. That sounds like sage advice for companies in the business-to-business market with a long sales cycle.

Marketing 60

Marketing B2B Local Customer Service 60

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

Landis PR

APRIL 11, 2022

Headed to the San Francisco Bay Area after working in fashion, advertising and publishing. I’ve really been a generalist in PR and marketing – in-house at Sunset Publishing and CNET (and too many failed start-ups to mention), a consultant for over a decade, and I’ve been here at Landis for over 20 years. I’d be a host on QVC.

Nonprofit 52

Nonprofit Healthcare Fashion Retail 52

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

Shift Communications

FEBRUARY 6, 2017

Interestingly, the Middle East and African markets’ growth fell the most: Mobile Users. It’s equally fair to generalize that marketers who have a strong Facebook strategy also have a solid mobile strategy. As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts.

Facebook 60

Facebook Mobile Retail B2C 60

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. Currents spots white space for conversation and content Parsle.ly

Handbook 60

Handbook Instagram Government Community 60

PRSay

APRIL 25, 2016

Right out of college, I was hired as a part-time writer for a local advertising agency. Anna Gonzalez, APR works at JP Marketing, a full-service advertising agency headquartered in Fresno, California, where she manages a team of three. To be honest, this entire experience sums up my career to this point.

Telecommunications 84

Telecommunications Automotive Study Retail 84

Shift Communications

FEBRUARY 11, 2016

Should marketers and communicators who rely on Twitter be concerned? Looking Ahead: What It Means for Marketing and PR. For any marketers seeking to leverage real-time video without real-time video capabilities of their own, these new ad options could be a great solution. For marketers and communicators, two important notes.

Twitter 60

Twitter Social Media Analytics Mobile 60

Shift Communications

APRIL 27, 2015

Continuing to show growth when you already have the market leadership and saturation is impressive. For marketers with a strong international presence, this is good news. Facebook, on a quarter-over-quarter basis, always looks worse off in Q1 due to the high spend in Q4 for consumer retailing. Regional Growth. Looking Forward.

Mobile 60

Mobile Facebook YouTube Video 60

Shift Communications

JANUARY 13, 2015

For example, suppose you had a Pinterest account for a retail store. Vice President, Marketing Technology. Advertising Marketing Social Media' Users of every other platform also use Facebook, but the reverse is true only 1/3 of the time. Look at your Pinterest analytics for the top 5 items that people share.

Social Media 60

Social Media Strategy Pinterest Media 60

PR in High Definition

AUGUST 30, 2017

LinkedIn allows you to set up sponsored content for existing posts (or you can make a brand new one) and target a specific group of people, perhaps marketing managers and marketing directors at retail companies. The technology collects ‘intent’ data from the past 90 days, which enables the identification of the right targets.

How To 48

How To Media LinkedIn Retail 48

Ethical Voices

SEPTEMBER 18, 2023

You go onto any retailer page and you start reading the reviews for whatever product and they have to disclose, “Yes, I received this as part of a…,” whatever the agreement is. So, you know that whole joke about, what is the difference between PR and advertising? And the marketing team is working on it.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Shift Communications

JANUARY 28, 2016

Sandberg also pointed out marketers who optimize videos for a compelling visual experience – without audio – in the first 3 seconds do extremely well in the news and ad feeds. She described case studies where retail marketers used multichannel Facebook ads – video, retargeting, product carousels, etc.

Mobile 60

Mobile Facebook Social Media Instagram 60

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. Holistic commerce and media involve opening the door to gamification and meeting the customer halfway in their environment, including on social media, mobile devices, through beacon technologies while in store, at kiosks, and more. (in West Bengal!)

Mobile 101

Mobile Community System Social Media 101