5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

Agility PR Solutions

AUGUST 6, 2018

New research from performance advertising software firm Nanigans examines retail marketing leaders’ attitudes about their roles. The survey of 100 digital advertising decision-makers—including CMOs at some of the largest online retailers in the U.S—found

Retail 60

Retail Marketing Software Advertising 60

ImPRessions - Crenshaw Communications

MAY 10, 2023

How AI is transforming ad tech and marketing At Crenshaw Communications, we have a history of successfully supporting a range of ad tech brands – from high-growth startups to larger public companies. Cooler Screens (the world’s largest in-store digital media and merchandising platform for retail) is a great example.

Publicity 410

Publicity Retail Tools B2B 410

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 million in penalties for alleged violations involving its targeted-advertising practices. Sephora also failed to process people’s requests to opt out of their information being sold, Bonta’s office said.

Privacy 78

Privacy Data Marketing Retail 78

Prohibition

OCTOBER 2, 2023

Struggling to make your B2B marketing ‘sexy’? In our latest podcast episode, we have the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil. It’s one of the biggest struggles facing marketing directors today, with over 19% of marketers saying its their biggest hurdle.

B2B 77

B2B Trends Strategy Marketing 77

5W PR

JUNE 14, 2023

However, marketing cheap healthy snacks comes with unique challenges. There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Understanding the Target Audience To effectively market cheap healthy snacks, brands must understand their target audience.

Marketing 88

Marketing Consumer Education Retail 88

Agility PR Solutions

FEBRUARY 4, 2020

How do retail marketers plan to spend their advertising budgets in 2020? suggests that social media advertising will be a primary focus for retail brands hoping to reach consumers where they are most active. New research from social ad automation firm Smartly.io

Social Media 86

Social Media Retail Marketing Media 86

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

A private company or startup wanting to catch investor attention has different objectives than a public company looking to increase their customer base and market share. The audiences are fundamentally different. Newer forms of media – a game changer.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

JULY 10, 2020

The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. Marketing Smarts. This weekly podcast features in-depth interviews with smart marketers from all walks of life. Check out our list of top advertising and retail podcasts too!

Sports 332

Sports Radio Retail Advertising 332

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. That’s why it’s the subject of this week’s Unscripted Marketing Links (UML).

Advertising 85

Advertising Advertising B2C Retail 85

PRSay

DECEMBER 28, 2021

The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. Here are five basics to keep in mind before your email marketing campaign takes off in 2022: 1. Everyone can send an email.

Marketing 210

Marketing Apparel Data Software 210

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Meta, Google, and Snap are using generative AI to power augmented reality features, to create images and videos, and helping to jumpstart their marketing campaign plans. Cooler Screens , the world’s largest in-store digital media and merchandising platform for retail, turns refrigerated doors into interactive advertising displays using AI.

Advertising 170

Advertising Advertising Analytics Data 170

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. From more equitable DE&I practices (including increased budgets) to elevating more people of color, multicultural marketing took a front seat to it all. Here are a few of the winning multicultural marketing strategies we saw in 2021.

Trends 78

Trends Marketing Consumer Community 78

ImPRessions - Crenshaw Communications

MAY 29, 2020

Suddenly, most marketing was irrelevant, or worse. But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation. Marketers quickly moved to recontextualize campaigns to align with our new and unexpected circumstances. And email campaigns work. Images reflect social distancing.

Marketing 156

Marketing B2C Retail Print 156

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. That’s why it’s the subject of this week’s Unscripted Marketing Links (UML).

Advertising 60

Advertising Advertising B2C Retail 60

Stephen Waddington

JUNE 2, 2018

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report.

Report 92

Report Trends Retail Marketing 92

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

A seemingly minor marketing promotion precipitated the boycott, but AB’s response to the situation didn’t help. The retailer responded by pulling much of its LGBTQ merchandise, claiming it only wanted to protect its staff. After all, product boycotts rarely succeed, for fascinating reasons.

Banking 212

Banking Nonprofit Twitter Advertising 212

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? Sure, what helps its advertisers helps Google, but it’s real money where it’s needed.

Brand 284

Brand Branding Small Business Retail 284

Agility PR Solutions

OCTOBER 22, 2018

With an interlocking combination of PR, marketing and advertising components, social media influencers have become a cornerstone of communicators’ digital strategy.

Retail 156

Retail Advertising Advertising Consumer 156

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Those of us who work in public relations and marketing can benefit enormously from automation of rote tasks.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Konnect Agency

NOVEMBER 23, 2021

The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in. Four Marketing and Communications Trends Your Public Relations Agency Can Help You Implement Now. Four Marketing and Communications Trends Your Public Relations Agency Can Help You Implement Now.

Trends 119

Trends Publicity Communications Marketing 119

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers.

Advertising 60

Advertising Advertising Television Retail 60

Shift Communications

JANUARY 25, 2023

It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. This ranges from representation in imagery to accessibility (for instance, DTC marketers prioritizing website enhancements to help blind and visually impaired consumers shop.

Strategy 78

Strategy Brand Branding How To 78

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Let’s first start by clarifying some terms.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. That’s the theme for this week’s Unscripted Marketing Links (UML). 1) Statistics on the Super Bowl audience and advertising. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 111

Sports Advertising Advertising Survey 111

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers. But, what about B2B brands?

Brand 215

Brand Branding Instagram Video 215

Prohibition

SEPTEMBER 29, 2023

It provides actionable insights into – Harnessing user psychology Ad comparison – looking at different social platforms Digital strategies for business growth Entrepreneurship – knowing when to quit Looking to the future Are you struggling to get more return from your paid social advertising following iOS 14?

Privacy 62

Privacy Comparison B2B Retail 62

5W PR

DECEMBER 5, 2018

Direct to customer marketing and PR has become increasingly popular in recent years. Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age.

Consumer 74

Consumer Publicity Marketing How To 74

Sword and the Script

OCTOBER 2, 2018

A year after starting the role, a new retail CMO was frustrated. The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. The 1P of Marketing? Is Marketing Getting Broader or Deeper?

Survey 96

Survey Marketing Product Launch Analytics 96

5W PR

AUGUST 22, 2019

The cannabis market is similar to where clean beauty was five years ago – The hype has piqued interest, but consumers and media alike are eager for quality, effective offerings. The answer determines success with stakeholders across the board, from media to retail and spa accounts to end users.

Brand 121

Brand Branding Retail Education 121

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. If your product falls into a niche, blogs are a terrific way to get the word out to your target market.

Media Relations 232

Media Relations Marketing Media Fashion 232

The Stalwart Blog

MARCH 22, 2017

One cardinal rule in marketing is that people buy from folks that they know, like and trust. That’s true as much for the local coffee shop as it is for online retailers like Zappos. No matter the business or target market, customers want to feel a connection on a personal level with those they purchase.

Marketing 68

Marketing Retail SEO Instagram 68

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. But there are a lot of vendors out there.

Tools 71

Tools Marketing Enterprise Software 71

MaccaPR

JUNE 23, 2021

What should every food & beverage marketer know now about product publicity, new digital tools and influencer marketing to drive sales in a post-pandemic marketplace? ” #2 Embrace Food Marketing Trends . Johnna Rossbach Senior Connected Marketing Manager with Pacific Foods. 1: Leaning into the Power of PR .

Marketing 62

Marketing Retail Consumer Trends 62

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155